Job Description

About The Formal Club

The Formal Club is a digital-first men's fashion brand built for professionals who value craftsmanship, fit, and understated elegance. We create premium formal and smart-casual wear using 100% natural fabrics--no polyester, no compromises. Our content reflects the same philosophy: thoughtful, sharp, and authentic.

Role Overview

We are looking for a

camera-friendly, execution-focused Social Media Executive

who can bring our brand story to life across digital platforms. This role is ideal for someone who understands fashion content, can plan and execute consistently, and is comfortable both

behind and in front of the camera

.

You will work closely with the

Brand Manager

to translate content strategy into high-quality, on-brand daily execution and influencer-led initiatives.

Key ResponsibilitiesContent Planning & Execution

Create and maintain a

monthly content calendar

aligned with brand campaigns, collections, and business goals Execute daily posting across platforms (Instagram, Facebook, YouTube Shorts, etc.) as per the content planner Ensure timely deployment of content with correct captions, hashtags, and formats
On-Camera & Content Creation

Be

camera-friendly

and comfortable featuring in brand content (Reels, stories, explainers, styling videos) Assist in

shooting short-form videos

(mobile-first) for social media Write engaging, brand-aligned captions and short scripts for videos
Influencer & Collaboration Coordination

Coordinate with

influencers and creators

for product seeding, shoots, and campaign rollouts Track deliverables, timelines, and posting schedules Support influencer-led marketing initiatives from planning to execution
Cross-Functional Coordination

Act as a

liaison with the Brand Manager

to ensure content execution matches overall brand strategy Coordinate with internal teams (design, marketing, performance) where required
Requirements

2-4 years of prior experience

in social media/content roles Mandatory experience with

fashion, lifestyle, or cosmetics brands

(agency or in-house) Strong understanding of

Instagram-first content

(Reels, Stories, static posts) Comfortable with

on-camera presence

and basic mobile video shooting Good command over

content writing and storytelling

Organized, execution-driven, and deadline-oriented
Good to Have

Experience working with

D2C brands

Understanding of content trends in men's fashion Basic editing skills (Reels, short videos) Exposure to influencer marketing workflows
What You'll Get

Opportunity to shape the digital voice of a growing premium fashion brand High ownership and creative freedom Direct exposure to brand strategy and leadership A fast-moving, quality-first work culture
Job Type: Full-time

Pay: ₹10,163.07 - ₹35,115.66 per month

Benefits:

Cell phone reimbursement Paid sick time Paid time off
Work Location: In person