Job Description

Social Media Executive + Brand Manager
Mission
Build and scale the brand's voice, visibility, and trust across all major social channels. This person should make your brand feel alive -- visually, emotionally, and strategically. They handle both creative direction and analytical execution.
Core Responsibilities
1. Brand Identity & Strategy

• Define and maintain the brand tone, color palette, and storytelling themes across all posts.

• Develop a monthly social media calendar aligned with campaigns, launches, or events.

• Ensure every post supports brand positioning and emotional appeal (not random posting).

2. Content Creation & Execution

• Write engaging captions (hooks, CTAs, storytelling) that stop scrolls.

• Coordinate with designers, video editors, and copywriters to ensure high-quality creatives.

• Create content briefs that are clear, data-driven, and aligned with audience psychology.

• Stay on top of trends, sounds, and formats to keep brand content fresh but relevant.

3. Community & Engagement Management

• Actively engage with followers, respond to DMs/comments strategically.

• Build influencer partnerships, collaborations, and user-generated content loops.

• Monitor brand mentions and sentiment -- protect and grow brand image daily.

4. Performance Analysis & Growth Optimization

• Track KPIs: reach, engagement, follower growth, CTR, retention rate, and conversions.

• Prepare weekly and monthly reports with actionable insights (not just numbers).

• Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing).

• Analyze competitor brands and reverse-engineer what's working.

5. Brand Campaign Leadership

• Plan and execute campaigns that connect emotionally -- not just promote offers.

• Work closely with the performance marketing team for alignment between paid + organic.

• Suggest new brand collabs, partnerships, and opportunities for storytelling expansion.

Required Skill Stack
Ideal Background

• 2-4 years experience managing brand social media (not agency posting interns).

• Has built or scaled at least one brand page organically (show proof).

• Understands content hooks, retention psychology, and storytelling tone.

• Follows brands like Nike, Duolingo, CRED, and knows why they work -- not just how.

Skills Required