Job Description

We are seeking a Social Media Executive to join our team at First Launch, a fast-growing digital marketing agency. This role is ideal for someone who is creative, analytical, and passionate about driving brand presence across multiple social platforms. The candidate will be responsible for developing, implementing, and managing content strategies that align with client goals, while ensuring measurable impact through engagement, reach, and conversions.
Requirements
Key Responsibilities
Develop and execute monthly social media calendars across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
Create engaging copy and collaborate with design teams to produce creatives, videos, and reels tailored to platform guidelines.
Manage community engagement by responding to comments, DMs, and building conversations around the brand.
Analyse performance metrics (impressions, reach, engagement, CTR) and prepare actionable reports.
Conduct competitive and industry research to identify new trends and opportunities.
Support paid campaigns by coordinating with the performance marketing team (ad creatives, audiences, copy).
Maintain brand consistency in tone, messaging, and visual identity across all platforms.
Stay updated on platform changes, algorithm shifts, and best practices to recommend timely improvements.
Expected Outcomes
Improved brand visibility and audience growth across platforms.
Increased engagement rates (likes, shares, comments, saves).
Higher CTR on campaign posts and better conversion-driven content.
Consistent pipeline of high-quality, on-brand content.
Clear performance reports with insights that feed into monthly/quarterly strategy discussions.
Positive community sentiment and stronger customer-brand relationships.
Benefits
Exposure to brands across various verticals
Opportunity to work with great clients
Excellent peers to work with.

Skills Required