Job Description

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Social Media Management
Plan, schedule, and publish daily content across platforms (Instagram, Facebook, YouTube etc.)
Work closely with the design and content teams to create engaging, brand-aligned posts and stories
Monitor performance metrics and optimize based on engagement, reach, and conversions
Stay on top of social trends, formats, and pop-culture moments to drive relevance
Influencer & Creator Management
Identify, shortlist, and onboard influencers across categories (micro to macro)
Manage end-to-end influencer campaigns - from briefing, coordination, and content approvals to tracking deliverables and reporting ROI
Build long-term relationships with creators who align with the brand's tone and ethos.
Maintain a database of influencers with performance metrics and engagement insight
Community & Engagement
Respond to comments, DMs, and brand mentions to nurture a strong, authentic community
Drive engagement through polls, giveaways, challenges, and collaborations
Track sentiment and consumer conversations to inform brand strategy
Analytics & Reporting
Prepare monthly performance reports highlighting key learnings, wins, and improvement areas
Use insights to guide future content and influencer planning

Skills Required