Job Description

Balaji Advertising is looking for a skilled

Social Media Executive

who can manage

Meta (Facebook & Instagram) Ads

and handle

basic to advanced SEO activities

for our clients.

Key Responsibilities:

Plan, create, and manage Facebook & Instagram ad campaigns Audience targeting, campaign optimization, and performance tracking Generate high-quality leads with low cost per result Create ad copies, headlines, and creatives (coordination with designer) Monitor daily ad spend, CTR, CPC, CPL, and ROAS Perform keyword research and on-page SEO optimization Optimize website content, meta titles, descriptions, and headings Handle Google Business Profile optimization and local SEO Track performance using Meta Ads Manager, Google Analytics & Search Console Prepare weekly/monthly performance reports

Requirements:

Minimum 6 months to 2 years experience in Meta Ads & SEO Strong understanding of Facebook Ads Manager Knowledge of lead generation, conversion campaigns & retargeting Basic knowledge of SEO tools (Google Search Console, Ahrefs, SEMrush, etc.) Ability to analyze data and improve campaign performance Good communication and coordination skills

Preferred Skills (Bonus):

Experience in local business ads (taxi, hotel, real estate, services) Knowledge of Google Ads is a plus Creative mindset with performance-focused thinking

Job Type:

Full-time / Part-time

Location:

Prayagraj / Remote

Salary:

As per experience & performance

Job Types: Full-time, Part-time, Permanent

Pay: ₹7,000.00 - ₹15,000.00 per month

Expected hours: 40 per week

Work Location: In person