Develop and manage content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.).
Create engaging posts, reels, videos, and stories related to products, recipes, behind-the-scenes processes, and food safety practices.
Coordinate with product, R&D, and marketing teams to promote new launches and seasonal campaigns.
2. Social Media Strategy
Plan and execute social media campaigns to increase brand visibility and reach targeted audiences.
Analyze industry trends, competitor activity, and consumer behavior to optimize strategies.
Ensure consistency of brand tone, visuals, and messaging across all platforms.
3. Engagement & Community Management
Respond to comments, messages, and customer queries promptly and professionally.
Engage with food influencers, chefs, and blogger communities to build brand collaborations.
Manage online reputation and handle feedback or complaints with tact.
4. Performance Tracking & Reporting
Monitor analytics (reach, engagement, impressions, CTR, conversions) using tools like Meta Business Suite, Google Analytics, and others.
Prepare weekly/monthly performance reports and recommend actionable improvements.
5. Coordination & Collaboration
Work closely with the marketing, production, and sales teams for campaign alignment.
Coordinate with photographers, videographers, and designers for high-quality content.
Support offline marketing activities by creating social amplification content.
Required Skills & Qualifications
Bachelor's degree in Marketing, Mass Communication, Digital Media, or related field.
Freshers with a strong knowledge of social media platforms, algorithms, and content trends.
Ability to develop creative food-related content (photography/video experience is a plus).
Proficiency with design tools (Canva/Photoshop), Reels editing apps, and social media analytics.
Excellent communication, storytelling, and copywriting skills.
Job Type: Full-time
Pay: Up to ₹35,000.00 per month
Work Location: In person
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