Job Description

The purpose of this is responsible for developing and implementing our Social Media
strategy in order to increase our online presence and improve our marketing and sales
efforts. You will be working closely with Marketing and Sales departments & manage all
the social media channels (Facebook, Instagram, Quora, Youtube, Whatsapp etc.) plus
Public relations

Accountabilities:
A list of the key responsibilities of the role, detailing what the role is accountable for

a) To develop creative and engaging social media strategies
b) To manage the day-to-day handling of all social media channels such as LinkedIn,
Facebook, Twitter, Instagram, and YouTube, adapting content to suit different
channels
c) Work with internal team (creative and design) to finalize the creative route and
drive execution
d) Work with cross functional teams i.e. content acquistition, internal marketing, and
designers to seek buy-in on plan and drive execution
e) To develop, launch and manage new campaigns
f) Own adoption, engagement and efficiency targets
g) Managing a budget to be spent on promoting social media posts and pay-per-click
(PPC) advertising
h) To plan and drive influencer relationships across the social media platforms
i) Keeping track of data and analysing the performance of social media campaigns
j) Do extensive research on the creatives and advertisements that other consumer
brands are creating to draw on best practices
k) Keep up to date with the latest trends in technology and social media, including
researching and evaluating a variety of online social media tools / Platforms.

Talent Leads Consultants