Job Description

Company DescriptionBRAINWONDERSSocial Media ExecutiveAbout Company:At Brainwonders, we are proud to be Indias largest career counselling and guidance company, recognized for our commitment to transforming students' futures. With 1223+ educational institutes using our services, 93+ corporate connections, and 108+ franchisees, we have built an expansive network of support for students, educators, and professionals.Brainwonders has earned numerous national and regional awards for excellence in career counselling and guidance, and is consistently rated as one of the highestpaying employers in the counselling industry by various job portals.Location: Borivali EastJob Type: Full-TimeSalary: 2 LPA to 4 LPAExperience: 0-2 Years in Social Media & Digital MarketingAbout the Role:We are seeking a Social Media Executive to lead our social media strategy, drive audience engagement, and scale brand visibility across multiple digital platforms. This role requires a data-driven leader with expertise in content strategy, performance marketing, influencer partnerships, and paid social media campaigns.Key Responsibilities:Social Media Strategy & Leadership

• Develop and execute a comprehensive social media marketing strategy aligned with business goals.

• Oversee and manage all social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc.).

• Stay ahead of industry trends, algorithm changes, and emerging platforms to keep our brand relevant.

• Build and maintain a strong brand voice and online presence.

Content Marketing & Community Engagement

• Lead the content team in creating high-quality, engaging, and viral content (video, images, stories, reels, UGC, etc.).

• Develop and maintain a content calendar for organic and paid social campaigns.

• Foster an active community engagement strategy by interacting with audiences, responding to queries, and managing reputation.

Paid Social & Performance Marketing

• Oversee and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, etc.).

• Manage advertising budgets, ensuring optimal ROI and cost-effectiveness.

• Conduct testing, audience segmentation, and performance analysis for campaign optimization.

Analytics, Reporting & Growth

• Track and analyze key social media metrics (reach, engagement, conversions, CTR, CAC, LTV, etc.).

• Use Google Analytics, Meta Insights, and social media management tools (Sprout Social, Hootsuite, etc.) to generate reports.

• Present insights, strategies, and recommendations to executive leadership and stakeholders.

Influencer & Partnership Marketing

• Identify, collaborate, and negotiate partnerships with influencers, brand ambassadors, and content creators.

• Develop influencer marketing campaigns that align with brand goals and audience engagement strategies.

Team Management & Cross-Functional Collaboration

• Lead, mentor, and develop a social media team, fostering a high-performance culture.

• Collaborate with marketing, PR, content, SEO, and design teams to execute cohesive campaigns.

• Align social media efforts with overall marketing and business objectives.

QualificationsRequired Skills & Qualifications:

• 0-2 years of experience in social media marketing, digital marketing, or content marketing.

• Proven experience in social media management, strategy, and paid advertising.

• Expertise in social media analytics tools (Google Analytics, Sprout Social, Hootsuite, Meta Business Suite).

• Strong knowledge of SEO, PPC, content marketing, and digital advertising.

• Experience in influencer marketing and partnership management.

• Strong copywriting, creative storytelling, and branding skills.

• Excellent leadership, project management, and stakeholder communication skills.

Preferred Qualifications:Experience working with B2B/B2C, e-commerce, tech, fashion, or lifestyle brands.Familiarity with AI-driven marketing tools and automation.Strong understanding of customer journey mapping and behavioral insights.Additional InformationFor more information Contact HR Tabassum on 8655446774

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