Job Description

Social Media Executive

Role:

Social Media Management (Organic)

Department:

Digital Team

Remuneration:

As per the industry standard

Job Summary:

We are looking for a

creative and strategic Social Media Executive

to join our Digital Team. This role is ideal for someone who not only

understands the dynamics of social media platforms

but also has a

natural flair for storytelling and crafting compelling content

that resonates with our niche [UPSC CSE] audiences.

As a Social Media Executive, you will be responsible for

developing, executing, and managing content strategies

that enhance our

brand presence, engage online communities,

and

support overall business objectives

.

Key Responsibilities:

Develop and implement social media strategies that align with brand and marketing goals. Collaborate closely with internal teams to translate ideas into engaging social content. Create original content including

promotional write-ups, storytelling pieces,

and

thought leadership posts

for platforms such as

LinkedIn, Medium, Quora,

and others. Monitor trends, conversations, and insights to

craft relevant narratives and campaigns

. Plan and maintain a consistent content calendar across platforms.

Build and engage with online communities

to foster interaction and positive brand association.

Track performance metrics

(engagement, reach, conversion) and optimize content strategies accordingly.

Desirable Competencies

Ability to translate business objectives

into

clear and relatable social content

. Exceptional written communication skills with a

flair for creative storytelling,

real-life reflections,

and

promotional messaging.

Familiarity with social platforms like

LinkedIn, Medium, Quora, Twitter, Instagram,

and

Facebook

. Strong sense of initiative, creativity, and

ownership

.

Monitoring Trends:

Stay updated with the latest technologies and trends in social media, design tools, and applications. Should be well-versed in

Canva, Crello (VistaCreate)

, and

similar design software

.

Analyzing Data:

Reviewing analytics to understand what works and refining strategies based on performance. Demonstrate the ability to understand the engagement metrics and KPIs and analyze and report on the effects of publications.

What do we seek in the candidature?

Entrepreneurial Spirit and flexible & evolving demeanour Basic idea of UPSC niche and its requisites Proven work ethic with utmost integrity and desire to excel and succeed Self-motivated, passionate, empathetic, and approachable Ability to meet deadlines and work efficiently under pressure

Employment Type:

Full Time, Permanent

Educational Background:

Any Graduate / Any Postgraduate

Bachelor's degree in

Communications, Journalism, Marketing,

or related field. Experience working in

digital marketing teams

or

creative content agencies

. Portfolio or examples of

past social media content/stories

is a plus.

NOTE - INTERESTED CANDIDATES CAN SHARE THEIR RESUME AT sapna.thakur@nextias.com

Job Type: Full-time

Benefits:

Provident Fund
Schedule:

Day shift
Work Location: In person