Job Description

About Fabriplay

Fabriplay is a SaaS platform built to empower

bespoke clothing boutiques and fashion designers

. From

customer measurements and 3D visualizations to order tracking and client engagement

, we help boutiques digitize their operations and scale with ease.

We are now looking for a

Social Media Evangelist

-- a storyteller, trend-spotter, and brand builder who can bring Fabriplay's vision to life across digital platforms.

Role: Social Media Evangelist

As a Social Media Evangelist, you'll be the

voice and face of Fabriplay online

. You'll create engaging, stylish, and educational content that resonates with boutique owners, fashion designers, and industry communities, making Fabriplay a trusted name in fashion-tech.

Key Responsibilities

Develop and execute Fabriplay's

social media strategy

across Instagram, LinkedIn, YouTube, and emerging platforms. Create

high-quality content

(posts, reels, carousels, short videos) showcasing boutique success stories, product benefits, and industry trends. Drive

community engagement

: reply to comments, join fashion-tech conversations, and foster boutique networks. Collaborate with product and sales teams to turn customer insights into relatable campaigns. Track analytics and optimize campaigns for

reach, engagement, and conversions

. Experiment with

influencer collaborations

and boutique showcases.

Who You Are

2+ years of experience in

social media, content creation, or digital marketing

. Strong storytelling ability with a creative eye for design and fashion. Hands-on experience with tools like

Canva, Figma, or video editing apps

. Comfortable being

on-camera

(optional) to humanize Fabriplay's story. Data-driven: know how to interpret insights and tweak campaigns. Passion for

fashion, SaaS, or startups

is a big plus.

Why Join Fabriplay?

Shape the digital identity of a

fast-growing fashion-tech startup incubated at IIT Madras

. Freedom to experiment with bold ideas and see direct impact. Be part of a passionate team building for the

global bespoke clothing industry

.
Think you can make Fabriplay go viral among boutiques & designers?
Apply now

Job Type: Full-time

Pay: ₹8,665.80 - ₹25,221.85 per month

Application Question(s):

What is your biggest achievement in social media engagement from your prior experience?
Work Location: In person