Job Description

Social Media & Digital Marketing

Specialist

Experience:

2-4+ years (hands-on, end-to-end)

Location:

Sector 63, Noida (On-site)

Job Type:

Full-Time |

Tenure:

Permanent

About the Role

We need a self-starter who can

plan, create, execute, and report

--independently. You'll own performance and brand growth for

M&B, Miss Lavish London, and Handicrafts Home

across all digital channels in the

home & fashion

category.

What You'll Own (End-to-End)

Strategy ? Execution ? Reporting

for social,

PPC & paid media

, email/CRM, influencers, basic SEO, and landing pages. Content calendar, asset creation/coordination, publishing, community management, and analytics. Vendor coordination only if absolutely required--

default is you handle it yourself.

Key Responsibilities

Social Media

Run Instagram, Pinterest, Facebook, LinkedIn (plus YouTube Shorts; TikTok where applicable). Create & publish posts/Reels/Pins with a steady weekly cadence. Manage replies/DMs, grow community, and maintain brand voice.

PPC & Paid Marketing

Plan, launch, and optimize

PPC campaigns

:

Google Ads

(Search, Shopping,

Performance Max

, YouTube),

Meta Ads

,

Pinterest Ads

. Own budgets, pacing, audience/keyword strategy, bid strategies, creative testing, and retargeting. Track and improve

CPC, CPM, CTR, CVR, CPA, ROAS

; implement

UTM

tracking and landing-page alignment.

Influencer/UGC

Source, negotiate, brief, and track creators (home & fashion). Secure

daily micro-collabs

and repurpose assets for organic and paid.

Content & SEO Support

Keyword research; on-page basics for blogs/landing pages. Coordinate product shoots/UGC; quick edits for Reels/Shorts.

Analytics & Reporting

GA4, Ads Managers, Search Console, and platform insights. Ship weekly MIS: spend, traffic, CAC, ROAS, revenue attribution, top creatives/keywords, next actions.
Requirements (Must-Have)

2-4+ years

in social & digital marketing with

independent ownership

of channels. Demonstrable

PPC expertise

(Google Ads + Meta) with measurable results. Working skills in

Canva/Figma

and basic video editing (CapCut/Adobe). Excellent copy, visual sense, and spreadsheet skills (LOOKUPs, Pivots).
Good to Have

Experience partnering with marketplace/e-com teams;

Amazon Ads PPC

exposure is a plus.
Apply

Send

resume + portfolio/case studies + current CTC

to

hr@muqeemandbrothers.com

Subject:

"Application - Social Media & Digital Marketing Specialist (Solo) - [Your Name]"

Note: This is a solo specialist role. Apply only if you can independently plan, produce, launch, and scale campaigns end-to-end. Only shortlisted candidates will be contacted.

Job Type: Full-time

Pay: ?20,000.00 - ?45,000.00 per month

Benefits:

Leave encashment Provident Fund
Work Location: In person