Job Description

About the Brand

Varsha Creation is a homegrown Indian brand that redefines the way we look at bridal and modern wear. Founded on the philosophy of authenticity, affordability, and sustainability, Varsha Creation is not just a brand--it's a movement. Our mission is to bring premium ethnic fashion within reach of modern Indian women without compromising on tradition, quality, or cost. Whether it's a lavish bridal lehenga or a stylish saree for a modern-day celebration, we offer both rental and purchase options to suit every woman's style and budget.

At Varsha Creation, we blend cultural heritage with contemporary trends to create a unique and accessible fashion experience. Every piece in our collection is handpicked, crafted by artisans, and curated with a story to tell. From bridal wear to cocktail outfits, our customers trust us to deliver elegance, exclusivity, and ethical fashion choices.

We are now looking for a

Digital Marketing Intern

who is passionate about fashion, understands modern digital platforms, and is eager to grow with a purpose-driven brand that's making waves in the Indian fashion space.

Role Overview

As a

Digital Marketing Intern

at Varsha Creation, you will play a crucial role in crafting and executing digital campaigns that enhance our brand visibility, engage our community, and drive conversions for both rentals and sales. This is a hands-on opportunity to work at the intersection of fashion and technology, understanding the unique challenges of marketing in the rental economy and bridal fashion industry.

You will work closely with the marketing head, design team, and founders to create content, analyze metrics, engage with the community, and experiment with marketing channels to boost growth.

Key Responsibilities

1. Social Media Management

Assist in managing daily content for platforms such as Instagram, Facebook, Pinterest, and YouTube. Collaborate on creating visual content (reels, carousels, and stories) that highlights bridal and modern fashion wear. Monitor trends in fashion and social media to make the content relevant and engaging. Engage with our audience through timely responses, community-building activities, and influencer interaction.

2. Content Creation and Copywriting

Write engaging captions, product descriptions, email newsletters, and blog posts that reflect the brand voice. Support content planning for monthly digital campaigns around wedding seasons, festivals, and new launches. Assist in scripting and storyboarding video content for bridal tutorials, customer testimonials, and behind-the-scenes stories.

3. SEO & Website Optimization

Assist in implementing on-page SEO techniques to improve product and blog discoverability. Conduct keyword research for bridal and occasion-wear trends. Help in optimizing images, meta tags, and alt texts for web content.

4. Digital Advertising

Support the team in executing and monitoring paid ad campaigns on Google Ads, Meta (Facebook and Instagram), and Pinterest. Help set up retargeting campaigns for visitors who browsed rental collections but didn't convert. Analyze campaign performance and provide insights to improve ROI.

5. Influencer & Community Engagement

Research and connect with fashion influencers, bridal bloggers, and stylists for potential collaborations. Coordinate product placements and gifting for influencer campaigns. Track influencer content performance and maintain partnership databases.

6. Analytics & Reporting

Track engagement, reach, and conversion metrics across all digital channels. Prepare weekly and monthly reports using Google Analytics, Meta Insights, and campaign dashboards. Use data to suggest actionable changes in content or strategy.

Ideal Candidate

Currently pursuing or recently completed a degree in Marketing, Communication, Fashion, Media, or a related field. Strong understanding of Indian ethnic wear, wedding culture, and modern fashion trends. Enthusiastic about working with a growing D2C brand with a strong sustainability ethos. Proficient in digital tools like Canva, Meta Business Suite, Google Analytics, and basic editing software (Photoshop or CapCut is a plus). Excellent communication skills and creative mindset. Eager to learn, experiment, and take initiative in a fast-paced startup environment.

Why Join Varsha Creation?

Fashion With Purpose

: You'll contribute to promoting sustainable fashion choices by encouraging rentals and re-use in the bridal wear segment.

Creative Freedom

: Bring your ideas to life. We encourage interns to think boldly and explore unconventional strategies.

Work with Founders

: Get direct exposure to the inner workings of a modern fashion brand and learn from the ground up.

Portfolio Worthy Work

: Build a portfolio with real campaign experience, influencer marketing, and content creation for one of India's most unique fashion brands.

Location & Duration

Location

: Hybrid (Online + In-Person Gr. Noida, Gaur City Center )

Duration

: 3 to 6 Months (can be extended based on performance)

Stipend

: Performance-based stipend offered + Letter of Recommendation + Completion Certificate

To Apply

Please send your updated resume, a brief statement of interest (why you'd love to work with Varsha Creation), and any portfolio links (social media pages, writing samples, reels, etc.) to

globustech8@gmail.com

with the subject: Digital Marketing Internship Application - Your Name

Job Types: Full-time, Part-time

Pay: ?7,500.00 - ?8,500.00 per month

Expected hours: 25 per week

Benefits:

Cell phone reimbursement Work from home
Supplemental Pay:

Commission pay Overtime pay Performance bonus
Work Location: In person