Job Description

Job Title:

Social Media & Digital Marketing Executive

Location:

Kolkata,

Park Street

(Head Office)

Industry:

Travel & Tourism

Experience:

3-5 years (preferably in digital marketing, travel, or hospitality industry)

Interview Date:

13 & 14 November only

Work Mode

: Work from Office

Role Overview

We are looking for a dynamic and creative

Social Media & Digital Marketing Executive

to manage and grow our online presence across platforms. The ideal candidate will be responsible for content creation, campaign management, lead generation (B2B), and brand visibility through effective digital strategies.

This role requires hands-on experience in managing multiple platforms, coordinating with internal teams, and analyzing performance metrics to drive measurable growth.

Key Responsibilities

Create, plan, and manage

daily content

across social media platforms - Facebook, Instagram, LinkedIn.*
Develop and execute engaging posts, reels, and videos promoting destinations, tours, and travel experiences. Plan and implement

marketing campaigns

to increase brand visibility and inbound enquiries. Manage

social media calendars

, write creative captions, and coordinate with designers for visual creatives. Track and analyze

performance metrics

; prepare weekly and monthly reports. Engage with followers, handle comments/messages, and build community engagement. Collaborate with the

sales and operations teams

for product updates and promotional activities. Stay updated on

travel trends

and create relevant, high-performing content. Generate

B2B leads

through targeted campaigns and online networking.

Tools & Platforms You'll Work On

MS Office Suite

WordPress

Google Ads & Meta Ads

CRM Tools

(Zoho or equivalent)

Podcast Outreach Platforms

Canva / Figma

for creatives

Zoho Social / Social Media Scheduling Tools

Social Media Analytics Tools

Preferred Additional Skills / Certifications

Candidates with the following will have an added advantage:

Analytics Certification

(Google Analytics or equivalent)

SEO / SEM

knowledge

Social Media Marketing Certification

E-Commerce or Digital Marketing Certification

Key Attributes

Strong communication and creative writing skills Passion for travel and digital storytelling Analytical mindset with a data-driven approach Ability to multitask and manage deadlines Team player with coordination skills across departments
Please share your CV to

avijit@prohrstrategies.comalong with following information

-

Current CTC:

-

Expectation CTC:

-

Notice Period:

-

Year of Experience in Social Media & Digital Marketing:

-

Are you ok with the job location and work mode (Yes / No):

Thank you.

Regards,

HR Team

Job Type: Full-time

Pay: ?30,000.00 - ?45,000.00 per month

Benefits:

Health insurance Paid sick time Provident Fund
Experience:

* Social Media marketing / Digital Marketing: 3 years (Required)