Job Description

Balaji Garment Exports - Mumbai, India

Job Title: Digital Marketing & Social Media Executive ( Chembur Location )

Department: Marketing

Industry: Garment Sourcing & Export Services

Job Objective

To enhance Balaji Garment Exports' brand visibility, engage international buyers through social media and digital platforms, and generate qualified leads for the sales team--supporting the company's export growth across Africa and the Middle East.

Key Responsibilities

Manage all company social media pages for Balaji Garment Exports, which include: 1) FMCG Page, 2) Garments Page, 3) Director's Personal Page, and 4) Booking / Service Business Page.

Plan and maintain a consistent posting calendar for each page.

Upload and manage posts, reels, and videos aligned with brand voice.

Respond promptly to comments, messages, and buyer inquiries.

Create engaging visuals, short videos, and marketing content for social media platforms.

Write catchy captions, post descriptions, and short scripts for reels or promotional videos.

Edit basic videos and reels using mobile or desktop tools (e.g., CapCut, Canva, or similar).

Plan and execute paid ad campaigns on Facebook, Instagram, LinkedIn, or Google.

Optimize campaigns for maximum reach, engagement, and lead generation.

Monitor analytics and share performance insights regularly.

Forward qualified leads from campaigns to the sales team.

Support follow-up communication and maintain lead tracking sheets.

Work with the sales team to align marketing goals with business results.

Ensure consistent brand presentation across all digital channels.

Research competitor activities and industry trends.

Suggest creative marketing ideas to enhance brand awareness in key export markets (e.g., Ghana, Nigeria, Togo, UAE).

Track follower growth, engagement rates, and ad campaign ROI.

Prepare simple monthly reports highlighting social media and lead generation performance.

Review and update company website content periodically.

Ensure product details, visuals, and contact information remain accurate and up to date.

Assist in creating and sending promotional or announcement messages to existing and potential buyers.

Support marketing communication aligned with export and buyer acquisition goals.

Skills & Competencies

Strong knowledge of social media platforms and paid marketing.

Ability to write short marketing scripts and edit promotional videos.

Basic understanding of digital analytics (Meta Ads, Google Ads).

Creative mindset with attention to detail.

Excellent communication skills in English.

Proactive, organized, and able to multitask.

Qualifications

Bachelor's degree in Marketing, Mass Communication, or related field.

1-3 years of relevant experience in digital marketing or social media.

Experience in export or B2B marketing is an added advantage.

Reporting To: Marketing Manager / Managing Director

Working Details

Working Days: Monday to Saturday

Working Hours: 11:00 AM to 8:00 PM

Location: Chembur, Mumbai

Salary: ₹30,000 - ?35,000 per month (based on experience)

Note

Annual holidays are provided only on the following festivals: Diwali, Holi, Raksha Bandhan, and Ganesh Chaturthi.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Application Question(s):

Do you have Knowledge of Meta ad run and boosting ?
Do you have knowledge of video editing ?
Do you have 2 years minimum experience in this field ?
Are You located in chembur or near by chembur location ?

Work Location: In person