Job Description

As the Social Media cum Public Relations Manager at SOUL, you will play a crucial role in developing and executing comprehensive communication strategies to enhance the brand\'s presence and reputation in the market. You will be responsible for managing all aspects of social media content creation and engagement, as well as fostering positive relationships with media outlets and stakeholders. This role requires a strong understanding of social media trends, excellent communication skills, and the ability to craft compelling narratives that resonate with our target audience. Responsibilities:

• Develop and implement an integrated social media and public relations strategy that aligns with SOUL\'s brand identity and business objectives.
• Manage and oversee all social media platforms, including but not limited to You tube channel, Facebook, Instagram, Twitter, LinkedIn, and other relevant channels.
• Create engaging and shareable content for social media platforms, including posts, videos, and other multimedia formats to drive brand awareness and engagement.
• Monitor, analyze, and report on key social media metrics to measure the effectiveness of campaigns and adjust strategies as needed.
• Foster and maintain relationships with key media outlets, journalists, and influencers to secure media coverage and strategic partnerships.
• Craft press releases, media kits, and other PR materials to effectively communicate SOUL\'s key messages and initiatives to the public and the press.
• Respond to inquiries and engage with the online community in a timely and professional manner, maintaining a positive brand image.
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all communication channels and campaigns.
• Stay informed about industry trends, social media advancements, and PR best practices to propose innovative strategies and initiatives for continuous growth and improvement.
• Manage and mitigate any potential crises or negative publicity, employing effective crisis communication strategies to protect SOUL\'s reputation and brand image.

Qualifications:

• Bachelor\'s degree in Communications, Public Relations, Marketing, or a related field. A master\'s degree is preferred.
• Proven experience in social media management and public relations, preferably in the lifestyle or entertainment industry, with a strong portfolio showcasing successful campaigns and projects.
• Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences.
• Proficiency in social media management tools, analytics, and monitoring platforms.
• Strong networking and relationship-building skills with the ability to establish and maintain connections with media professionals, influencers, and stakeholders.
• Ability to handle high-pressure situations and effectively manage crises or negative publicity with composure and professionalism.
• Creative mindset with a strong understanding of current social media trends, digital marketing, and PR best practices.
• Exceptional organizational and time-management skills, with the ability to multitask and prioritize effectively in a fast-paced environment.
• Proactive attitude with the ability to take initiative and drive projects independently.
• Knowledge of SEO, SEM, and digital advertising strategies is a plus.

Job Type: Full-time Salary: \xe2\x82\xb912,000.00 - \xe2\x82\xb915,000.00 per month Schedule:

• Day shift

Ability to commute/relocate:

• Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have any certifications in social media marketing?

Education:

• Bachelor\'s (Required)

Experience:

• total work: 2 years (Required)
• Social media marketing: 2 years (Required)
• Public relations: 1 year (Required)

License/Certification:

• Social media marketing certificate (Required)

Speak with the employer
+91 7450025419
Application Deadline: 10/11/2023
Expected Start Date: 17/11/2023