Job Description

Job Summary

We are seeking a creative and strategic

Social Media Specialist

to enhance our brand presence across various digital platforms. The ideal candidate will be responsible for developing engaging content, managing social media campaigns, and analyzing performance metrics to optimize outreach. This role requires a strong understanding of digital marketing, branding, and social media management tools to effectively connect with target audiences and elevate our online visibility.

Duties

Develop and implement comprehensive social media strategies aligned with company goals Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite and Buffer Manage daily social media activities including posting updates, responding to comments, and engaging with followers to foster community relationships Utilize SEO techniques and keyword research to increase content discoverability and improve search rankings Conduct social listening to monitor brand reputation and industry trends Design visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement Analyze web analytics and social media metrics via Google Analytics and web analytics tools to assess campaign performance Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce promotions Proofread all content for accuracy, tone, and brand consistency before publishing Stay updated on the latest social media trends, platform updates, and best practices in digital marketing

Qualifications

Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns Proficiency in social media management tools such as Hootsuite and Buffer Skilled in graphic design and visual content creation using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite Knowledge of SEO strategies, keyword research, web analytics (Google Analytics), and social listening tools Experience with Facebook Advertising and other paid social campaigns Strong understanding of branding principles, relationship management, and public relations strategies Ability to produce high-quality content including photography, video editing, and proofreading skills Familiarity with e-commerce platforms is a plus Excellent communication skills with the ability to work collaboratively in a fast-paced environment
This role offers an exciting opportunity for a passionate digital marketing professional to make a significant impact through innovative social media strategies.

Job Type: Part-time

Pay: ?200.00 - ?500.00 per hour

Work Location: Remote