Job Description

About the Role

We are looking for a

strategic and emotionally intelligent Content Writer

who understands the power of words in driving action. This role is ideal for someone who excels at blending

storytelling, buyer psychology, and persuasive writing

to create high-impact content that nurtures leads, builds trust, and drives conversions.

As a Conversion-Focused Content Writer, you'll not only be writing but also

strategizing, collaborating, and empathizing

with our audience to craft content that effectively guides potential customers through the marketing funnel -- from awareness to decision-making.

Key Responsibilities

Write persuasive and emotionally intelligent copy for multiple formats, including: Email follow-ups WhatsApp touchpoints Voice note scripts Video scripts Physical mailers Research client pain points, objections, and case studies to craft

objection-handling content

. Build and manage

8-12 step lead nurturing sequences

. Repurpose insights into

personalized, conversion-driven content

. Collaborate with

strategy and client servicing teams

to brainstorm ideas, hooks, and trust-building communication. Ensure content consistency in

tone, voice, and engagement

across all platforms.

Ideal Candidate Profile

Experience:

1-3 years in content writing or copywriting (preferably in B2B or marketing-driven roles).

Skills & Expertise:

Deep understanding of

buyer psychology

and

emotional storytelling

. Strong command of

grammar and conversational writing styles

. Ability to create

conversion-focused, persuasive content

. Familiarity with lifecycle marketing content and nurturing funnels (preferred).

Attributes:

Creative thinker with problem-solving abilities. Self-motivated, proactive, and comfortable working under deadlines. Passionate about learning and adapting to new strategies.

Why Join Us

Be a part of a

dynamic, strategy-driven marketing environment

. Create content that directly influences

business growth and outcomes

. Collaborate with teams that

value creativity, empathy, and innovation

. Opportunity to

grow your expertise

in strategic content and buyer psychology.
Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person