ARULA for Autism (Ed-Tech & Therapy Division of MRHSSPL)
ARULA for Autism is a globally recognized, parent-led therapy initiative for neurodivergent children, conceptualized by Speech & Language Therapist Mayuri Ramdasi. We are transforming homes into powerful therapy ecosystems by empowering parents with structured, research-backed guidance. Serving families across 15+ countries, we are scaling our
digital brand presence
to reach and engage more families worldwide, with Instagram as a major engagement and growth channel.
Position Overview
We're looking for a
driven and creative Social Media Content Lead & Strategist
to grow ARULA's digital presence, particularly on Instagram. This role involves content strategy, daily content creation, and visual storytelling to increase follower base, engagement, and inbound inquiries.
Key Responsibilities
Develop and execute social media content strategies across Instagram and other platforms.
Design and edit daily content including:
Static posts
Reels
Carousels
Stories
Build content to support blogs, landing pages, YouTube, and marketing funnels.
Ensure consistency in visual identity across all content formats.
Assist during shoots with the Founder and ARULA therapists (on-site as needed).
Monitor and optimize content for improved:
Follower growth
Inbound DMs
Website traffic via profile links
Participate in brainstorming and content strategy with the brand and marketing teams.
Stay updated on social media trends, visual storytelling, and growth tactics.
Skill Set Required
Proficiency in: Canva, Adobe Express, Figma (design); VN, InShot, CapCut (video).
Strong eye for visual storytelling, typography, layout, and Instagram trends.
Comfortable assisting with shoots and content direction (preferred but not mandatory).
Ability to deliver high-quality content on tight timelines and manage daily deliverables.
Passion for digital branding and content growth strategy.
Who Can Apply
BMS, MBA (Marketing), BA, or MA students.
Individuals with experience or portfolio in design, video, or content creation.
Based in or near Matunga, Mumbai (preferred for shoot assistance).
Work Model & Timing
7-day weekly engagement (daily stories and deliverables).
Mode: On-site, hybrid, or remote depending on deliverables and shoot schedule.
Flexible timing: 9:00 AM-6:00 PM or 10:00 AM-7:00 PM as needed for key campaigns.
Compensation & Benefits
Base Pay:
TBD
Bonus:
Performance-based
Extension Opportunity:
Possible extension with appraised pay based on performance
Hands-on exposure to Instagram-based performance marketing
Portfolio-worthy branding work under a fast-growing, impact-driven start-up
Direct mentorship from ARULA core team
Internship/project certificate, Letter of Recommendation, and potential conversion to appraised/full-time role
How to Apply
Send your resume, brief note about your interest, and (if available) portfolio links to:
Email:
coo@arulaforautism.com
Subject Line:
Social Media Content Lead & Strategist - [Your Full Name]