Job Description

We're seeking a dynamic and creative

Social Media & Content Marketing Specialist

who can take charge of brand presence across platforms, run high-performing ad campaigns, and create engaging UGC-style content that connects with audiences in both the

Indian

and

Australian

markets.

This role is ideal for someone who understands how to build engagement, drive conversions, and communicate effectively across cultures.

Key Responsibilities

Plan and execute social media strategies across Instagram, Facebook, LinkedIn, and other platforms to grow brand awareness and audience engagement. Launch, manage, and optimise

paid ad campaigns

(Meta, Google, LinkedIn) with clear performance targets and ROI. Conceptualise and produce

UGC-style content

(reels, short videos, testimonials, trends) in collaboration with internal teams or external creators. Write compelling

captions, ad copy, and scripts

aligned with brand messaging and campaign goals. Monitor analytics, generate performance reports, and propose actionable insights for continuous improvement. Stay updated on

trends, algorithm updates, and platform best practices

relevant to both Indian and Australian audiences.
Requirements

1-3 years of proven experience in

social media marketing, paid ads, and content creation

. Strong understanding of

Meta Ads Manager

(Facebook & Instagram) and working knowledge of

Google Ads

. Demonstrated ability to create or guide the creation of

UGC-style video content

. Excellent

verbal and written communication skills

-- must be confident in crafting messaging for

Indian and Australian markets

. Analytical mindset with the ability to interpret data and optimise campaigns. Basic video editing skills (CapCut, Reels Editor, etc.) are an advantage.
Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person