Anime India is a fast-growing anime-focused brand bringing premium merchandise, community engagement, and unique experiences to fans across the globe. We're looking for a creative and data-driven Social Media & Digital Marketing Executive to elevate our digital presence, run high-impact campaigns, and grow our fanbase across platforms.
Role Overview
As a Social Media & Content Manager, you will be responsible for strategizing, creating, and managing engaging content, executing campaigns, building influencer collaborations, and analysing performance to drive growth across Anime India's digital ecosystem.
Key Responsibilities
Content Creation & Management
Develop platform-specific content strategies for Instagram, YouTube, Threads, LinkedIn, Facebook, WhatsApp, Discord and Twitter (X).
Plan, create, and schedule engaging posts, reels, shorts, stories, and community updates.
Capture and edit in-house content, ensuring a high level of creativity and brand alignment.
Campaign & Community Management
Plan and execute cross-channel campaigns to boost engagement, sales, and brand awareness.
Collaborate with influencers--from outreach to final payment--ensuring strong, long-term partnerships.
Engage with the anime community through interactive content, polls, contests, and collaborations.
Analytics & Optimization
Track KPIs (reach, engagement, CTR, conversions) and prepare monthly/quarterly performance reports.
Conduct competitor analysis and identify growth opportunities.
Optimize content and campaigns using A/B testing and audience insights.
Collaboration
Work closely with design, product, and sales teams to align marketing with brand goals.
Coordinate with external partners for collaborations, sponsorships, and events.
Qualifications & Skills
Education:
Bachelor's degree in Marketing, Mass Communication, or related field.
Experience:
1-3 years in social media or digital marketing (preferably in fashion, pop culture, or entertainment).
Strong writing skills with the ability to adapt tone for different platforms.
Familiarity with tools like Meta Business Suite, Google Analytics, Canva, and influencer marketing platforms.
Analytical mindset and comfort with interpreting campaign data.
Passion for anime, pop culture, and community-driven content is a plus.
What We Offer
Opportunity to shape the voice of a fast-growing anime brand.
Creative freedom to experiment with new formats and ideas.
Exposure to influencer collaborations and community-driven campaigns.
A fun, passionate, and anime-loving work culture.
If you think this matches your skills and passion, send us your CV and portfolio (if available) to vikas
@animeindia.org
with the subject
"Application - Social Media & Content Manager"
.
Job Type: Full-time
Pay: ?15,000.00 - ?30,000.00 per month
Work Location: In person
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