Job Description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
We're looking for a hands-on Social Media Content Lead. This is an execution-first role focused on Instagram. You'll own the content pipeline, which means you'll be posting and building automations 4-6 times daily, to help us reach 1000s of students every week.
This is NOT a corporate social media manager role filled with meetings and strategy decks.

• Instagram (70%):

• Post 4-6 daily pieces across Reels, Stories, Carousels, and Posts.
• Repurpose content from our archives, pitch decks, or past posts.
• Script short-form content for the founder.

that you will make on a daily basis in this role (you will work closely with our full-time video editor). * Set up and test ManyChat automations for each Reel/Story.

• Use audio and text hooks strategically to attract our ICP and maximise engagement.
• Repurpose content from photos, LinkedIn posts, pitch decks, and archived stories to create new Story assets.
• Oversee final video edits (with our editor) or make quick edits in Veed.io.
• Email (15%):

• Use templates to write simple, effective webinar emails.
• Set up email campaigns (you will receive training on this)
• Other Operational tasks (15%)

• Build rapport with students and collect testimonials.
• Use internal ChatGPT tools to ideate hooks, perfect copy and script videos.

You'll be working directly with the CEO & Founder
Requirements

• Proven results through content creation on Instagram -- you've proven to get results through Reels, Stories, Carousels, and driven engagement.
• Detail-obsessed -- you spot typos, fix formatting, and love clean execution.
• Strong copywriting skills -- you can write how people actually speak.
• Strong Quality Assurance mindset -- triple-checking automations, copy, and formatting is second nature to you.
• Ownership mindset - you'll own:

• All marketing assets (images, hooks, videos, SoPs, etc.)
• The full content pipeline -- from raw video to posting on IG.
• Experience with Instagram tools such as ManyChat.
• Some experience with email marketing tools (ConvertKit, Hubspot, Mailchimp).

Benefits

• Worked in an early-stage start-up.
• Working with a remote team.
• Used graphic design tools such as Canva.