Job Description

Key Responsibilities

Create engaging short-form video content (Instagram Reels, TikTok, Stories) highlighting Flaviour's products, wellness usage, behind-the-scenes, tutorials, lifestyle shots.

Collaborate with the marketing team to ideate monthly content themes and storyboards aligning with brand visuals and tone.

Plan, shoot (using smartphone or camera), edit, and deliver content optimized for social platforms (vertical format, high engagement hooks).

Schedule and post content on social channels; monitor post performance and engagement metrics.

Manage and coordinate influencer/creator collaborations: identify potential influencers, short-list, draft outreach messages, negotiate deliverables, coordinate product shipments, monitor deliverables, collect metrics.

Maintain a content calendar for both in-house creations and influencer outputs; ensure timely delivery and compliance with brand guidelines.

Assist with brand engagement activities: responding to comments and DM queries, tracking UGC (user-generated content) reposts, and building micro-creator partnerships.

Support the measurement of campaign performance: compile weekly reports of video views, engagement rates, follower growth, click-throughs, influencer ROI.

Stay updated on social media trends, platform algorithm changes, viral formats, and propose new creative ideas to keep the brand relevant.

Skills & Qualifications

Currently pursuing or recently completed a degree in Marketing, Communications, Media, Film, Digital Marketing or similar. Strong interest in social media, short-form video storytelling, and influencer culture. Comfortable with video shooting (smartphone), light editing (mobile apps like CapCut, InShot, Premiere Rush etc.). Good communication skills, ability to coordinate with creators/influencers and stakeholders. Creative eye for visuals, trend-aware, and able to adapt to wellness brand aesthetics (nature, calm, authenticity). Organized, self-driven, and able to manage multiple tasks in a fast environment. Knowledge of basic social media analytics (Instagram Insights, TikTok Analytics) is a plus. Prior experience in content creation or personal social media presence is advantageous but not mandatory.

Job Types: Fresher, Internship
Contract length: 3 months

Pay: Up to ₹5,000.00 per month

Benefits:

Flexible schedule Work from home
Work Location: Remote