Job Description

Job Summary

We are seeking a dynamic and creative Social Media Content Executive to elevate our brand's online presence across various digital platforms. In this role, you will craft engaging content, manage social media campaigns, and analyze performance metrics to optimize outreach. Your energetic approach and passion for digital storytelling will help us connect authentically with our audience, boost brand awareness, and drive engagement. This paid position offers an exciting opportunity to develop your skills in social media marketing, content creation, and digital branding within a vibrant team environment.

Duties

Develop and execute innovative social media strategies aligned with brand goals to increase visibility and engagement. Create compelling multimedia content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Manage daily posting schedules across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using applications like Hootsuite and Buffer. Monitor social listening tools to track brand mentions, industry trends, and customer feedback for timely responses and insights. Implement SEO best practices and keyword research to enhance content discoverability and improve organic reach. Plan and oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI. Analyze web analytics with Google Analytics and web metrics to assess campaign performance; adjust strategies accordingly for continuous improvement. Engage in relationship management by interacting with followers, responding to comments, messages, and reviews professionally. Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce promotions to ensure cohesive messaging. Proofread all content meticulously to maintain high standards of accuracy and brand voice before publication.

Qualifications

Proven experience in social media management or digital marketing roles with a strong portfolio of content creation. Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; familiarity with video editing tools is a plus. Knowledge of social listening platforms like Brandwatch or Mention is desirable. Hands-on experience with social media management tools including Hootsuite or Buffer. Understanding of SEO principles, keyword research techniques, and web analytics (Google Analytics). Ability to craft engaging stories through photography, video editing, and written content that resonate with diverse audiences. Strong proofreading skills combined with excellent communication abilities. Familiarity with branding strategies, public relations practices, and digital marketing trends including Facebook Advertising and social media marketing best practices. A proactive mindset with the ability to manage multiple projects simultaneously while maintaining attention to detail. Join us as a Social Media Content Executive where your creativity fuels our brand's story! Embrace this opportunity to grow your expertise in a fast-paced digital environment while making meaningful connections that inspire audiences worldwide.
Job Type: Full-time

Expected hours: No more than 9 per week

Benefits:

Provident Fund
Work Location: In person