Prepare well-structured and comprehensive drafts by using digital publishing platforms
Create and distribute marketing copy for advertising our company\xe2\x80\x99s products and services
Job Brief We are hiring a qualified Content Creator for writing and publishing content on our web pages in various formats, like social media posts, articles, and eBooks. What does a Content Creatordo? A Content Creator writes blog posts about latest industry-related topics, produces marketing copy for advertising products and promotes a company\xe2\x80\x99s content on social media. The ultimate goal is conveying a company\xe2\x80\x99s brand message as well as the appealing and useful information about its products to the desired target audience. In order to succeed in this role, you must have a portfolio of your published works and prior experience in digital publishing and increasing leads/traffic for businesses. So, if you like to work in a fast-paced environment and qualify the following requirements, we would like to hear from you. Responsibilities
Researching industry-related engaging topics
Preparing well-structured and comprehensive drafts by using digital platforms
Creating, designing and distributing marketing copy for advertising our company\xe2\x80\x99s products and services
Measuring web traffic (e.g., bounce rates and conversion rates)
Updating our company\xe2\x80\x99s website as needed
Identifying the needs of customers and also recommending new topics
Coordinating with design and marketing teams for illustrating articles
Using keyword research and SEO guidelines for the purpose of optimizing content
Promoting content on social media and also monitoring engagement (e.g., shares and comments)
Interviewing industry professionals for incorporating their views in blogs
Editing and proofreading content before publication
Requirements
Prior experience as a Copywriter, Content Creator or a similar role
Experience of working with MS Office and design software (e.g., Illustrator, Photoshop, InDesign, etc.)
Experience with a content management system (e.g., WordPress)
Sound knowledge of SEO and keyword research
Ability to fact-check long content pieces
Proficiency in English along with excellent writing skills
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
A keen eye for details
An analytical mind with a problem-solving attitude