Job Description

Role Overview

We are looking for a creative and strategic

Social Media

Content Creator & Manager

who can manage PBCA's digital platforms end-to-end -- from ideation to execution -- with a strong focus on

brand building, admissions campaigns, and student success stories

.

Key Responsibilities

Plan and execute content calendars across Instagram, Facebook, YouTube & LinkedIn Create engaging content for admissions campaigns, events, workshops, and student showcases Shoot and edit photos/videos (Reels, Stories, short-form videos) on campus Write captions, hooks, CTAs, and hashtags aligned with PBCA's tone Coordinate with marketing & admissions teams for lead-driven content Manage posting schedules, DMs, comments, and basic community engagement Track performance metrics and optimise content for reach & conversions Support live events, workshops, and media moments with real-time content

Key Responsibilities

Conduct practical and theory sessions in bakery & patisserie arts Train students in breads, viennoiserie, cakes, pastries, chocolates, desserts, and plated desserts Demonstrate industry-standard techniques, hygiene, and kitchen discipline Plan lesson structures, recipes, and training schedules as per curriculum Evaluate student performance through practical assessments and feedback Mentor students for competitions, live events, workshops, and showcases Support academic events, industry collaborations, and media-led activities Ensure lab readiness, ingredient planning, and cost control where required

Skills & Eligibility

1-3 years of experience in social media/content creation Strong understanding of Instagram-first content (Reels, carousels, Stories) Comfortable with shooting on mobile / basic camera setups Working knowledge of editing tools (CapCut, InShot, Premiere Pro, Canva, etc.) Good copywriting and storytelling skills Experience in education, hospitality, or lifestyle brands is a plus

What We Offer

Work with a premium culinary brand led by MasterChef Pankaj Bhadouria Creative freedom with structured brand direction Opportunity to build large-scale admissions & brand campaigns Growth-oriented role in a fast-growing academy
Job Type: Full-time

Pay: ?12,000.00 - ?20,000.00 per month

Benefits:

Food provided Paid sick time Paid time off
Education:

Higher Secondary(12th Pass) (Preferred)
Work Location: In person