Produce high-quality short videos for social media reels (Instagram, TikTok, etc.) and long-form content for YouTube, covering topics related to studying in the USA (e.g., application process, scholarships, visa tips, life as an international student, etc.).
Expected Videos:
Long form for youtube 2-3/week; short form 7/week
Content Planning:
Collaborate with the content and marketing teams to brainstorm and plan video topics that align with the company's objectives and student interests.
Scriptwriting:
Write engaging scripts for video content that are informative, easy to understand, and cater to international students seeking to study in the USA.
Editing:
Record and edit videos using professional or semi-professional equipment and software, ensuring a polished final product with consistent quality.
Trend Monitoring:
Stay updated on social media and video trends, incorporating relevant formats, challenges, or styles to enhance video engagement.
Brand Consistency:
Ensure all videos adhere to the brand guidelines, maintaining a consistent tone, style, and message.
SEO Optimization:
Apply video SEO best practices (such as keyword tagging, thumbnails, etc.) to maximize video reach and engagement on platforms like YouTube.
Community Engagement:
Engage with followers, respond to comments, and incorporate viewer feedback into future video content ideas.
Performance Analysis:
Monitor video performance using analytics tools and suggest improvements for future content based on audience engagement.
Qualifications:
Proven experience as a content creator or videographer, preferably in education or a related field.
Excellent video editing skills with proficiency in software like Adobe Premiere Pro, Final Cut Pro, or similar tools.
Strong understanding of video SEO and optimization techniques.
Creative, detail-oriented, and able to manage multiple projects simultaneously.
Native or fluent in English, with strong communication skills.
Passionate about international education and helping students navigate the process of studying in the USA.