Job Description

Job Title:

Content Creator

Location:

Pune (Hybrid - 2 Days On-Site, 4 Days WFH)

CTC:

?6,00,000 per annum

Function:

Brand & Content Strategy

Reports to:

Brand Strategy Lead

About Anant? Studios

Anant? Studios is a refined design ecosystem, with two distinct verticals:

Anant? Designs

- Specializes in bespoke architectural and interior design for high-end residential spaces

Anant? Homes

- Curates premium, ready-to-move-in second homes and luxury villas across India
Our content is not just visual. It is visceral. It communicates intention, behavior, and meaning in every line, frame, and sequence.

Role Objective

To translate Anant?'s design ethos into emotionally intelligent, visually premium content across platforms, while ensuring engagement growth, audience resonance, and platform fidelity.

Core ResponsibilitiesPrimary

Produce 12-15 content pieces/month across Instagram and LinkedIn Lead execution of a minimum

4 on-site video and photo shoots per month

(covering interior details, architecture, behind-the-scenes, and lifestyle environments) Build brand resonance through reels, carousels, statics, and narrative-driven captions Maintain visual and tonal fidelity with Anant?'s luxury design philosophy across all assets

Secondary

Manage content calendar in 2-week advance cycles Draft narrative-rich captions with a clear emotional or poetic CTA Run monthly reports to track KPIs and adapt creative strategy accordingly

Tertiary

Engage in 30 meaningful outbound interactions per day (comments, DMs, account engagement) Collaborate cross-functionally with designers, architects, founders Maintain brand asset hygiene and ensure timely file delivery

Required Proficiency

Reels creation, short-form content writing, and visual direction

Video shooting proficiency using gimbals, DSLRs, phone rigs, and ambient light setups

Design sensibility rooted in luxury or spatial disciplines Content publishing via Meta Suite, LinkedIn backend, Google Workspace Content planning via Notion or equivalent project management tools

Success Metrics

+2% monthly net IG follower growth 2+ reels/month with >10K reach 3.5%+ IG engagement rate 75%+ first-pass approval on creative drafts 100% calendar and reporting compliance Minimum

4 on-site shoots/month

(photo + video)

Ideal Candidate

Has experience working in a luxury, design, or architecture-driven brand Is a hybrid thinker -- visual, verbal, and analytical Can translate silent elegance into visual storytelling Operates with precision, consistency, and strong creative instinct Thrives in fast-moving, founder-led creative environments
Job Type: Full-time

Pay: ₹45,000.00 - ₹50,000.00 per month

Work Location: In person