Li & Li Couture is a luxury kids' and women's couture brand known for bespoke designer gowns, mom-daughter combos, and handcrafted couture creations. Based in Thrissur with clientele across India and abroad, we blend
fashion, art, and storytelling
-- and we're now looking for a
creative mind
who can translate our designs into visually stunning, scroll-stopping digital content.
Position Overview:
We are seeking a
Social Media Content Creator
who can ideate, plan, and execute engaging content for our digital platforms -- Instagram, Facebook, YouTube, and Pinterest. The ideal candidate should have a sharp eye for aesthetics, strong fashion sense, and the ability to capture Li & Li Couture's brand essence through photos, videos, and storytelling.
Key Responsibilities:
Conceptualize and create engaging photo and video content (reels, carousels, stories, etc.) that reflect the brand's couture aesthetics.
Collaborate with the design and marketing teams to plan
weekly content calendars
and campaign shoots.
Write
captions, taglines, and overlay texts
aligned with the brand tone -- emotional, elegant, and relatable.
Capture
behind-the-scenes moments
, client experiences, and new collection launches.
Manage and schedule posts across all social media platforms.
Stay updated with current
fashion trends, social media trends, and viral formats
(Instagram Reels, Pinterest boards, YouTube Shorts).
Coordinate with photographers, editors, and models for shoot planning and execution.
Analyze post performance and provide insights for engagement improvement.
Skills & Qualifications:
Bachelor's degree or diploma in
Fashion Communication, Visual Media, Mass Communication, or Digital Marketing.
Minimum
1 year experience
in social media content creation or digital marketing (fashion/boutique industry preferred).
Excellent proficiency in
English
(Malayalam or Hindi is an advantage).
Strong understanding of
fashion aesthetics, brand styling, and visual storytelling.
Proficiency with content creation tools:
Canva, CapCut, VN, Lightroom, or similar.
Familiar with Meta Business Suite, Pinterest scheduling, and basic ad understanding.
Creative, organized, and proactive with a passion for fashion content.
Work Environment & Benefits:
Location: Li & Li Couture Studio, Amalanagar, Thrissur.
Full-time position (9:30 AM - 6:30 PM).
Dynamic work environment with opportunities to lead creative campaigns.
Exposure to fashion shoots, influencer collaborations, and brand marketing.
Competitive salary based on experience and creativity performance.
Job Type: Full-time
Pay: ₹20,000.00 - ₹25,000.00 per month
Application Question(s):
This boutique is not a fancy setup and currently operates as a small unit. Are you willing to work in this environment?
Work Location: In person
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