Job Description

About Us:

VasyERP (Funded by Reliance Industries) is an Ahmedabad situated young start-up working into cloud-based ERP products. We design and develop ERP & point of sale (POS) platforms for manufacturing and retail industries in India and internationally.

About the Role

Drive Vasy ERP's content strategy across social media (Instagram, LinkedIn, Facebook, YouTube). Plan, create, and optimize engaging, localized content to build brand awareness, establish industry leadership, and grow an active merchant community.

Key Responsibilities

Develop & manage social media content strategy and calendar.

Write copy for posts, reels, merchant stories, and campaigns.

Collaborate on video scripts and visual content with design & video teams.

Create regional, community-focused stories and merchant spotlights.

Analyze content performance, conduct A/B tests, report insights.

Align content with campaign goals and community feedback.

Support influencer and partnership content initiatives.

Skills & Qualifications

3-5 years in social media content creation or editorial roles.

Strong storytelling, copywriting & social-first content skills.

Experience with Instagram, LinkedIn, Facebook, YouTube.

Familiar with analytics and basic design tools (Canva, Adobe Suite).

Bonus: B2B/tech content experience, regional language skills.

Key Traits

Creative, experimental, and detail-oriented.

Strong research & ability to simplify complex topics.

Proactive, collaborative, and fast-paced mindset.

Job Types: Full-time, Permanent

Pay: Up to ?700,000.00 per year

Benefits:

Flexible schedule Health insurance Leave encashment Provident Fund
Schedule:

Day shift Monday to Friday
Language:

Hindi (Preferred) English (Preferred)
Work Location: In person