.
Create thumbnails/cover frames; export platform-ready files and maintain an organized asset library.
Publishing & Account Management
Post Reels, Stories, static posts; write captions, tag products/people, schedule via tools (Meta Suite/Later).
Community management: reply to comments/DMs, escalate leads, handle basic queries.
Weekly performance reviews: saves, comments, watch time, reach; propose next-week experiments.
Collaboration & Ops
Coordinate with designers, performance team, and clients for shoots, hooks, product features, and compliance.
Maintain brand voice, style guides, and content SOPs; ensure rights/credits for music/assets.
Must-Have Skills
On-camera confidence
and clear spoken
English/Hinglish
.
Video editing
: CapCut, VN, or Adobe Premiere/Rush (subtitles, effects, speed ramps).
Strong sense of
hooks
, storytelling, and platform nuances (IG/Shorts).
Basic design (Canva/Photoshop) for covers, carousels, story stickers.
Social media management: Meta Business Suite, scheduling, insights, UTM basics.
Excellent organization: content calendars, versioning, and time management.
Good-to-Have
Basic product photography, microphone/lighting know-how.
Experience with
UGC/creator collabs
, influencer outreach, and live sessions.
Understanding of funnels (TOFU/MOFU/BOFU) and how content supports ads/SEO.
Tools You'll Likely Use
CapCut/Premiere, After Effects (basic), Canva, Lightroom Mobile, Meta Business Suite, Google Drive, Notion/Trello, ChatGPT (for drafts), Hook/hashtag tools.