Job Description

AddedEducation is Asia's leading education and talent development firm, guiding high-potential students and families through global university admissions, life design, and academic growth. We work with high-net-worth families and high-performing students across more than 15 countries.
As we continue to grow, we are building new business lines that deepen our value proposition to families--including psychometric assessments and high-end tutoring services. We're looking for a sharp, entrepreneurial VP Strategic Initiatives to build and scale these new offerings from the ground up.
AddedEducation is seeking a Social Media & Community Manager to collaborate with the client acquisition and client delivery teams. This individual is the bridge between the marketing team and client acquisition, client delivery teams to ensure that campaigns are generating "relevant" and "qualified" leads based on the company's business plans

Main Duties & Responsibilities

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Social Media Strategy & Content Creation
Develop and execute a data-driven social media strategy to increase brand awareness and generate qualified leads. Create highly engaging, platform-specific content (posts, stories, reels, carousels, blogs) tailored to students, parents, and alumni. Schedule and optimize posts using tools like Buffer/Hootsuite. Stay updated on education trends (study abroad, admissions, news) and adapt content accordingly. Own end-to-end content curation, creation, and engagement with the audience. Develop trending formats and implement updates for algorithm hacking. Create a monthly activity plan and tracker to keep track of activities. Conduct competitor research online. Stay up-to-date with the latest social media best practices and technologies. Drive sign-ups, downloads, and link clicks through social media. Community & Engagement
Connect with industry professionals and influencers through social media to establish a robust network. Ensure that the internal team is engaged and serves as our social media evangelists. Set up and execute Thought Leadership through AddedEducation's team handles. Actively engage with our community (clients, alumni, prospects) via comments, DMs, emails, and WhatsApp groups. Build 1:1 relationships - answer queries, share success stories, and foster discussions. Organize and host live Q&A sessions, webinars, alumni chats, and networking events (virtual/in-person). Spotlight alumni journeys, interview past clients for testimonials, case studies, and social features. Moderate online communities (Facebook groups, LinkedIn forums, Discord) to keep discussions valuable and spam-free. Build conviction through various channels. Analytics and reporting
Track KPIs (engagement, leads, and conversions) and refine strategies weekly. Report on ROI of social campaigns and suggest improvements.

Required Skills and Educational Qualifications

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A minimum of four years of work experience in Social Media Management A good Bachelor's Degree from a reputed university Creative thinker, excellent communicator, with the ability to work with diverse groups of people and a collaborative approach. Self-motivated, customer-focused Proficient in marketing research and statistical analysis Proficient with Social Media Platforms

What you will get from us, in return, is:

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A highly collaborative environment that pushes you to think beyond your boundaries. A diverse workload keeps you continually stimulated. An open forum for the expression of ideas. * Diverse opportunities to grow wings for your entrepreneurial ideas.