Job Description

JD - Social Media Associate (d2c)

Company:

Protyze

Location:

Kirloskar Business Park, Hebbal, Bengaluru

Role Type:

Full-time, In-office

Experience Required:

2-3 Years

Reporting To:

CMO

About Protyze

Protyze isn't just a protein brand -- it's a bold new movement redefining how India fuels fitness. As the

country's first Clear Whey Protein

, we're breaking the mould of heavy, milky shakes with a

light, refreshing, and delicious

alternative that fits seamlessly into modern, active lifestyles.

We stand at the intersection of

clean nutrition, culture, and innovation

, on a mission to make

functional wellness aspirational, accessible, and globally competitive

.

Backed by

visionary investors and a culture-first team

, Protyze is already making waves across global markets. Now, we're looking to bring on

sharp digital minds

who can help us tell our story, inspire a new generation of fitness-forward consumers, and

build a brand that punches way above its weight.

About the Role:

As a

Social Media Associate for Protyze

, you'll be at the intersection of

fitness, culture, content, and community

. From shooting scroll-stopping reels to crafting killer copy, you'll own our social voice across platforms - building brand love, driving engagement, and fueling our rapid growth.

You'll thrive in this role if you:

Think in memes, talk in reels, and write captions in your sleep.

Know what's trending before it trends.

Can shoot, edit, and upload faster than most people can say "algorithms."

Key Responsibilities:

Develop and manage

end-to-end content calendars

across Instagram, YouTube, LinkedIn, Meta, X, and more

Craft

snappy, platform-specific copy

- from carousel posts and static creatives to reel scripts and VO prompts

Shoot & edit

short-form content

(especially reels, behind-the-scenes, product drops, UGC, and challenges)

Collaborate with design, editorial, and performance teams to bring ideas to life

Lead

trendspotting

and create timely, topical content rooted in Gen Z & fitness culture

Manage daily

community engagement

- DMs, comments, shoutouts, collabs

Track analytics, measure what's working, and

optimise content using data

Lead, ideate and execute

campaigns, collabs, and influencer activities

Support the marketing and PR team in creating social-first content to amplify brand stories in media coverage, influencer collaborations, and press initiatives, ensuring alignment with overall brand messaging.

Requirements:

2-3 years of hands-on experience managing social for D2C/lifestyle/FMCG/fitness brands

Strong copywriting chops with a good sense of

visual aesthetics

Experience shooting and editing content on your phone (basic reel-level editing a must)

Working knowledge of platform algorithms, posting best practices, and content strategy

Comfortable working in a fast-paced, high-ownership environment

Passionate about fitness, wellness, or building youth brands

Nice to Have:

Canva / Adobe Suite skills

Certifications in digital/social media marketing

A strong personal social media presence (fitness or lifestyle preferred)

Experience working at a D2C startup, influencer-led brand, or performance-focused team

Why join Protyze?

Be part of

India's most exciting fitness-nutrition brand

Work in a team that values

speed, culture, creativity, and ownership

Get hands-on with brand building from the ground up

Access to the latest in content, commerce, and creator economy trends

Job Types: Full-time, Permanent

Pay: ₹11,197.70 - ₹45,083.83 per month

Benefits:

Paid sick time Provident Fund
Application Question(s):

Overall Experience ? Current CTC? Exp CTC? Notice Period
Work Location: In person