Job Description

Social Media Content Specialist (USA/UK Focus)

Core Responsibilities & Content Management

Lead the planning, scheduling, and execution

of the daily social media content calendar, with a primary focus on the

USA market

.

Write, edit, and optimize engaging, region-appropriate captions and copy

, ensuring it is tailored specifically for a

USA-based audience

and aligns with brand voice.

Publish content across key platforms

(Instagram, Facebook, Twitter, TikTok, and YouTube) using social media management tools like

Meta Business Suite

and

Hootsuite

. Provide

support and assistance

in planning and publishing social media content for other

international markets

(e.g., APAC, Middle East, and Africa) as required.

Maintain and update website content

--including copy and visuals--to align with current social media campaigns and broader brand goals.
Community Engagement & Collaboration

Actively monitor and manage community engagement

across all platforms (comments, direct messages, mentions) by providing timely, on-brand responses to

foster interaction and community growth

.

Coordinate asset delivery

by effectively liaising with internal creative teams, including graphic designers, video editors, and producers.

Ensure seamless and timely content delivery

by collaborating effectively with international teams, specifically those based in Mumbai and other global locations.
Strategy & Reporting

Track, analyze, and report on social media performance metrics

, compiling clear, insightful reports that provide actionable, data-driven suggestions for content strategy improvements.

Proactively monitor US-based social media trends, pop culture, and entertainment news

to inform content creation, ensuring the brand's presence remains

fresh, relevant, and timely

.
Key Changes Made:

Stronger Verbs:

Replaced generic terms (like "Plan, schedule, and manage") with more impactful action verbs (

Lead, Execute, Optimize, Foster

).

Clarity & Structure:

Organized the list under three logical headings (

Content Management, Collaboration, Strategy & Reporting

) for easier reading.

Professional Terminology:

Used "Meta Business Suite" instead of "Meta Suite" and emphasized "actionable, data-driven suggestions" to highlight the strategic aspect of reporting.

Emphasis:

Bolded key terms to highlight the most important aspects of the role (e.g.,

USA market, data-driven, community growth

).
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

Provident Fund
Ability to commute/relocate:

Malad West Dely, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:

Social media management: 3 years (Preferred)
Language:

English (Preferred)
Work Location: In person