We are looking for a creative powerhouse who understands that great design is only effective if it reaches the right audience. As our
Social Media Analyst cum Creative Designer
, you will own the visual identity of our digital campaigns and the growth of our social communities. Your goal is to turn Pinsoftek into a digital trendsetter through stunning graphics and high-performing organic content.
Key Responsibilities
1. Creative Design & Asset Production
Promotional Visuals:
Design high-impact creatives specifically optimized for WhatsApp promotions, Email marketing, and graphical SMS/MMS.
Digital Advertising:
Create eye-catching banners and video static for Meta Ads, Google Display, and LinkedIn Ads.
Offline/Events:
Design large-format graphics for exhibition stalls, brochures, and physical marketing collateral.
Brand Consistency:
Ensure every piece of content follows Pinsoftek's brand guidelines, colors, and typography.
2. Social Media Management & Organic Growth
Daily Engagement:
Execute a "one post per day" strategy across all platforms (LinkedIn, Instagram, Facebook, Twitter, etc.).
Growth Hacking:
Implement organic strategies (hashtags, community engagement, trend-jacking) to increase followers and reach without relying solely on paid spend.
Content Calendar:
Maintain a monthly content calendar that balances educational, promotional, and "behind-the-scenes" content.
3. Analytics & Optimization
Performance Tracking:
Monitor traffic and engagement levels using platform analytics.
Reporting:
Provide weekly reports on which designs and topics are driving the most organic traffic.
A/B Testing:
Test different visual styles to see what resonates best with our target B2B and B2C audiences.
Required Skills & Tools
CategoryRequirementDesign Tools
Proficiency in
Adobe Creative Suite
(Photoshop, Illustrator) or
Canva Pro
.
Social Media
In-depth knowledge of LinkedIn, Instagram, and Facebook algorithms.
Analytical Skills
Experience with Google Analytics, Meta Business Suite, or similar tracking tools.
Copywriting
Ability to write punchy headlines and engaging captions for posts.
Communication
Ability to translate complex technical services into simple, visual graphics.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 per month
Work Location: In person
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