Job Description

About Zenith Holidays:

At Zenith Holidays, we specialize in delivering exceptional travel experiences, offering customized holiday packages and unmatched service. As we continue to grow, we are looking for a data-driven and creative

Social Media & Performance Marketing Manager

to lead our digital efforts and help scale our online presence and lead generation.

Role Overview:

As the Social Media & Performance Marketing Manager, you will be responsible for developing and executing paid campaigns across digital channels while building a strong, engaging brand presence on social media. Your role will be critical in driving traffic, generating leads, and improving ROI from digital spends.

Key Responsibilities:

Performance Marketing:

Plan, execute, and optimize paid campaigns across

Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms

Manage ad budgets effectively to ensure ROI and lead generation targets are met Track KPIs such as CTR, CPC, CPA, ROAS, and conversion rate; use insights to improve performance Perform A/B testing on ad creatives, audience targeting, and landing pages Coordinate with the sales team to align leads with business outcomes

Social Media Management:

Develop and execute monthly social media calendars across platforms (Instagram, Facebook, LinkedIn, etc.) Create engaging, travel-focused content (posts, reels, stories) that aligns with the brand's voice and values Monitor trends, engage with followers, and grow community organically Analyze engagement metrics and optimize for better reach and visibility

Analytics & Reporting:

Use tools like Google Analytics, Meta Business Suite, and others to generate weekly/monthly reports Provide actionable insights and performance dashboards to leadership Suggest improvements based on campaign data and user behavior

Required Skills & Qualifications:

3-5 years of proven experience in digital marketing and social media management Hands-on experience with

Google Ads

,

Meta Ads Manager

, and performance tracking tools Strong grasp of

SEO/SEM

,

email marketing

,

retargeting

, and

funnel optimization

Creativity in content strategy and storytelling Excellent communication and copywriting skills Familiarity with Canva, Adobe Suite, or video editing tools is a plus
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Work Location: In person