is responsible for planning, managing, and optimizing advertising campaigns on Meta platforms (Facebook, Instagram, Messenger, and Audience Network). They analyze campaign performance, develop strategies to improve ROAS (Return on Ad Spend), and ensure that businesses reach their target audience effectively.
Key Responsibilities:
?
Campaign Strategy & Setup
Develop and execute data-driven Meta Ads strategies.
Set up, launch, and optimize Facebook and Instagram ad campaigns.
Define campaign objectives, targeting, and audience segmentation.
?
Performance Optimization
Monitor and analyze key performance metrics (CTR, CPC, CPM, ROAS).
A/B test creatives, copy, and audience targeting to improve conversion rates.
Optimize ad spend and budget allocation for maximum results.
?
Creative & Copy Collaboration
Work with designers and copywriters to create compelling ad creatives.
Suggest high-performing ad formats (carousel, video, stories, reels, etc.).
?
Audience Targeting & Insights
Leverage Facebook Pixel, Conversions API, and Custom Audiences.
Use Lookalike Audiences and Retargeting strategies.
Interpret customer insights and adjust targeting strategies accordingly.
?
Reporting & Analysis
Provide detailed campaign performance reports to clients or stakeholders.
Use Meta Ads Manager, Google Analytics, and third-party tools for analysis.
Offer strategic recommendations based on data insights.
?
Client Communication & Training
(if working as a consultant)
Educate clients on best Meta Ads practices.
Guide businesses on ad policies and compliance.
Provide ongoing support and recommendations.
Qualifications & Skills:
? Proven experience managing Meta Ads campaigns.
? Proficiency in
Meta Business Suite, Ads Manager, and Pixel setup
.
? Strong analytical skills and data-driven mindset.
? Experience with
A/B testing and conversion tracking
.
? Knowledge of audience targeting, bidding strategies, and ad placements.
? Excellent communication and client management skills.
? Familiarity with
Google Analytics, Shopify, or other e-commerce platforms
is a plus.
? Meta Blueprint Certification is a bonus.
How to Apply:
Send your
portfolio + resume
to
crew@globitude.co.uk
Send resume on - 8740838201
Subject:
Meta Ads Consultant
- Globitude Travel
Job Type: Full-time
Pay: ₹11,900.69 - ₹34,598.35 per month
Benefits:
Flexible schedule
Work Location: In person
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