Job Description

About Us

Vishram International Services (VIS) is a global education and workforce mobility company helping students study abroad and professionals work internationally. We place high school students in U.S. & European schools, support higher education admissions, and connect workers to overseas employers.

We are looking for a

results-driven Social Media Manager

who can independently manage and grow our digital presence across

Facebook, Instagram, LinkedIn, TikTok, and YouTube

, with a strong focus on

lead generation and performance marketing

.

Key Responsibilities

Lead Generation & Campaigns

Plan, create, and execute paid & organic campaigns on Facebook, Instagram, LinkedIn, and Google. Achieve a

target Cost Per Lead (CPL) under ?100

for student and workforce mobility programs. Run A/B testing on creatives, copy, and landing pages to improve conversion rates.

Content & Brand Growth

Develop engaging content strategies tailored for students, parents, and working professionals. Manage multiple brand accounts (VIS, HostJ1Talent, etc.) with consistent voice and branding. Handle reputation management, including responding to comments/messages professionally.

Analytics & Reporting

Track performance metrics (CPL, CTR, CAC, ROI) using GA4, Zoho, and Meta Ads Manager. Prepare weekly reports with actionable insights to increase lead volume and quality. Build dashboards for management review and decision-making.

Automation & Tech Savvy Execution

Integrate social campaigns with

CRM (Zoho)

for lead capture and nurturing. Set up automation flows (email, WhatsApp, SMS) for faster student/worker follow-up. Stay updated on platform algorithm changes, new tools, and lead-gen trends.
Required Skills & Experience

3-5 years of experience in

performance-based social media management

. Proven track record of delivering

high-volume leads

via paid campaigns. Strong knowledge of

Facebook Ads Manager, LinkedIn Ads, Google Ads, TikTok Ads

. Hands-on experience with

Zoho CRM, automation tools, and analytics platforms

. Ability to work

independently

, without constant supervision. Excellent copywriting & communication skills (English & Hindi preferred).
Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Application Question(s):

What is the salary advertised for this position ? How soon can you join if selected? Can you work independently without needing a large design or support team
Education:

Bachelor's (Preferred)
Experience:

Social media marketing: 3 years (Preferred) Social media strategy: 3 years (Preferred)
Language:

* English (Required)