Build a high-intent follower base, generate qualified leads, and drive always-on engagement across
YouTube, LinkedIn, X (Twitter), Instagram,
and partner/community channels--turning attention into pipeline.
About MostEdge
We're a retail-tech and AI platform serving fuel, grocery, and convenience retailers. Our mantra:
"Protect Every Penny. Power Every Possibility."
We lead with clarity, trust, and measurable outcomes.
What you'll own
Strategy & Calendar
Own the multi-channel social strategy, content pillars, and 90-day calendars aligned to launches, events, and campaigns.
Define audience segments (owners, operators, merchandisers, IT) and map content to their journeys.
Content & Creative
Script, storyboard, and produce
short-form video (Reels, Shorts, TikTok)
and
long-form YouTube
.
Write scroll-stopping copy, threads, carousels, and thought-leadership posts; coach execs for social.
Build asset kits with design partners (thumbnails, lower thirds, motion templates).
Channel Operations
Daily posting, comment moderation, community replies, and creator/partner collabs.
Launch & optimize newsletters, groups, communities (e.g., LinkedIn Groups, Discord/Reddit when relevant).
Growth & Paid Social
Plan/test paid campaigns (Lead Gen, Video View, Website Conversion) across LinkedIn, Meta, TikTok, YouTube.
Stand up UTM conventions, A/B tests, landing pages, and retargeting flows with Marketing Ops.
Lead Gen & Campaigns
Turn content into
MQLs
via gated assets, webinars, demos, and event promos (e.g., NACS).
Build employee-advocacy and customer-story programs.
.
Run post-mortems and quarterly insights to refine the playbook.
Brand & Governance
Guard voice/tone; maintain playbooks, response guides, and crisis workflows.
Ensure compliance with platform and industry guidelines.
Success metrics (12 months)
+40-100%
MoM follower growth on priority channels (with quality thresholds).
Engagement rate
above industry benchmarks per channel.
MQLs from social
: establish baseline in first 90 days;
3-5x
by Q4.
YouTube
: steady subscriber growth,
watch-time
and
avg. view duration
trending up.
Response SLAs
: <2 hrs during business hours for priority inquiries.
Qualifications
5-8 years in
B2B SaaS social/growth
(bonus: retail, C-store, fuel, or AI).
Portfolio of
video-led
social work (shorts/reels, long-form, carousels, threads).
Strong copywriting, visual sense, and editorial judgment.
Hands-on with
, Salesforce).
Comfortable building dashboards (Looker/Datastudio/HubSpot) and using
UTMs
& attribution.
Tools you know: Hootsuite/Sprout/Buffer, Figma/Canva, Premiere/CapCut/Descript (or equivalents).
Bonus: webinar/event marketing, community management, employer-brand, trade-show social.
How you work (MostEdge Values)
Lead with Purpose:
tie every post to an outcome (awareness, demand, adoption).
Build Trust:
clear, honest, and on-brand interactions.
Own the Outcome:
you run the calendar, the numbers, and the learnings.
Win Together:
partner with Sales, Product, Customer Success, and Design.
Draft/approve a weekly content plan; publish daily across channels.
Record quick founder/expert clips; turn customer wins into shorts.
Launch paid tests (creative x audience x offer); iterate weekly.
Spin campaigns into
lead magnets
and webinar signups; route MQLs to Sales with scoring.
Monitor mentions; escalate support needs; close the loop with CS.
30/60/90 Plan
30 days:
Audit channels, set baselines, define pillars & style guide, ship first weekly cadence.