Job Description

Job Opening: Social Media & Digital Marketing Executive

Location:

Mundka, New Delhi

Company:

Bookford Publications Pvt. Ltd.

Experience:

1-4 years (Publishing / FMCG / Kids' Products experience preferred)

Employment Type:

Full-Time, In-Office

About Us

Bookford Publications is one of India's fastest-growing children's book publishing and manufacturing companies, delivering high-quality educational, activity, and story content across India and multiple international markets. We are expanding our digital presence and looking for a passionate, creative, and result-driven

Social Media & Digital Marketing Executive

to lead and grow our online visibility.

Job Summary

We are seeking a talented individual who can handle

end-to-end social media management

, creative content creation, marketplace communication, and digital branding across multiple platforms such as

LinkedIn, X (Twitter), Instagram, Facebook, YouTube, IndiaMART, TradeIndia, and GeM Portal

.
The candidate will be responsible for maintaining brand voice, designing creatives, creating short videos/reels, posting updates, generating leads, and boosting overall online engagement.

Key Responsibilities

1. Social Media Management

Plan, schedule, and publish posts across

Instagram, Facebook, LinkedIn, X, and YouTube

. Create monthly social media calendars with strategic themes. Build and maintain consistent brand identity across all platforms. Monitor analytics, generate insights, and optimize performance. Reply to comments, messages, and maintain audience engagement.

2. Creative Content Development

Design high-quality

creatives, carousel posts, banners, and infographics

. Create engaging

short videos, reels, story templates, product showcases

, and basic motion graphics. Work closely with the internal design team to maintain brand consistency. Write catchy captions, hashtags, and marketing copy aligned with Bookford's tone for kids' content.

3. Marketplace & B2B Platforms

Manage and update listings on

IndiaMART and TradeIndia

. Handle inquiries, share catalogues, follow up with leads, and support B2B conversions. Upload new products, respond to buyer queries, and maintain high response rate.

4. Government & Corporate Portals

Regularly update and manage Bookford's profile on the

GeM Portal

. Upload products, maintain documentation, and assist in tender participation when required. Ensure compliance and proper listing formats.

5. Brand Communication & Marketing

Create marketing plans for new book launches, combos, activity books, and seasonal campaigns. Draft newsletters, promotional messages, and product announcement posts. Collaborate with sales and e-commerce teams for promotional activities.

6. Performance Tracking & Reporting

Track performance metrics across all platforms. Prepare weekly and monthly performance reports. Suggest growth strategies, ad-ideas, and content styles based on analytics.

Skills & RequirementsTechnical Skills

Strong command over

Canva / Photoshop / Illustrator

Knowledge of

video editing tools

like CapCut, Premiere Pro, InShot, Filmora, etc. Understanding of

social media algorithms, SEO basics, and digital trends

Experience in managing

IndiaMART, TradeIndia, GeM Portal

(preferred)

Soft Skills

Creative mindset with strong storytelling ability Good communication & writing skills Highly organized and able to work with deadlines Proactive, self-driven, and team-oriented

Preferred Candidate Background

Experience in

children's books, publishing industry, stationery, toys, or kids' content brands

Understanding of Bookford's audience--parents, teachers, distributors, retail buyers, and online shoppers Ability to generate fresh, kid-friendly, colorful concepts for posts and reels

Salary Range

?15,000 - ?18,000 per month

(depending on skill, experience & portfolio)
Performance-based rewards and yearly increments.

How to Apply

Send your

resume

ishaangupta@bookfordpublications.com
9717367327

Job Types: Full-time, Permanent, Fresher

Pay: ?15,000.00 - ?18,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance Health insurance Internet reimbursement Life insurance Paid time off Provident Fund
Work Location: In person