Job Description

Job Title:
Social Media & Digital Marketing Executive

Location:
RK SMART WORLD (In-store & Field Work)

Job Type:
Full-time

Job Summary:

RK SMART WORLD is looking for a dynamic and creative Social Media & Digital Marketing Executive who will be responsible for all online marketing activities, brand promotion, product visibility, and digital customer engagement. The ideal candidate will take full ownership of our digital presence and promotional campaigns across platforms like Instagram, Facebook, WhatsApp, YouTube, Google, etc. Candidates must have strong skills in photography, video editing, and content creation to showcase products, offers, and services effectively.

Key Responsibilities:

Develop and implement creative social media and digital marketing campaigns to promote RK SMART WORLD's products, services, and offers.

Manage and grow presence across platforms like Instagram, Facebook, WhatsApp Business, YouTube, and Google Business.

Plan, shoot, and edit high-quality photos and videos of products (new and pre-owned mobiles, laptops, accessories, etc.) for use in promotional content.

Design and publish posters, stories, reels, and ads consistently to increase customer engagement and footfall.

Monitor digital trends, competitor activities, and platform algorithms to adapt marketing strategies accordingly.

Maintain and update Google My Business profile with regular posts, offers, and customer interactions.

Coordinate with the sales and technical team to stay informed about current offers, new stock, and services.

Create monthly marketing calendars and report on campaign performance, reach, and engagement.

Respond to customer queries, comments, and messages on social platforms professionally and promptly.

Required Skills:

Strong knowledge of social media platforms and digital marketing tools.

Excellent skills in photography and video editing (preferably using mobile + basic editing software or apps).

Basic knowledge of graphic design tools (Canva, Photoshop, etc.).

Ability to create engaging content that aligns with brand tone and business goals.

Good communication skills in English and regional languages.

Self-motivated, creative thinker with a passion for mobile tech and electronics.

Qualifications:

Minimum 1-2 years experience in a similar role preferred (Freshers with strong skills may also apply).

Degree/Diploma in Marketing, Mass Communication, Media, or related fields is a plus.

Portfolio or samples of previous social media work/photo/video content is highly desirable.

Benefits:

Competitive salary based on experience and performance.

Opportunity to grow with a fast-growing mobile & electronics retail business.

Creative freedom to implement marketing strategies and ideas.

On-the-job learning and support.

To Apply:
Send your resume and sample works

9972228825

Rksmartworldbranch2@gmail.com

Job Types: Full-time, Permanent, Fresher

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

Paid sick time Paid time off
Schedule:

Day shift
Work Location: In person