Job Description

Key Responsibilities

Develop and implement social media strategies to promote brand awareness, increase engagement, and drive traffic to our online platforms. Create visually stunning and engaging content for Instagram, Facebook, WhatsApp and other relevant social media channels that reflects the sophistication of our couture creations. Conceptualize, produce, and edit in-store reels and pictures that showcase our latest women's wear collection in a compelling and visually appealing manner. Write compelling and on-brand copy for social media posts, captions, blogs, and promotional material to effectively communicate our brand's story and value proposition. Monitor social media analytics, track performance metrics, and use insights to optimize content strategies, increase reach, and enhance engagement. Stay ahead of industry trends, emerging technologies, and social media practices to drive innovation and maintain a competitive edge in the fashion industry. Engage with followers, respond to comments and messages, and build a strong community around our brand. Oversee performance marketing and conduct live shows on Instagram and Facebook to showcase products, interact with followers, and create a dynamic online shopping experience. Manage WhatsApp marketing campaigns to engage with customers, provide personalized shopping experiences, and drive sales through direct communication.

Qualifications

Proven experience in social media management, content creation, or digital marketing within the fashion industry. Strong visual aesthetic and ability to create compelling visual content that aligns with a high-end fashion brand. Excellent writing skills with a passion for storytelling and creating engaging narratives. Proficiency in social media analytics tools, content scheduling platforms, and Adobe Creative Suite. Creative thinking, innovative mindset, and a keen eye for detail. Strong communication skills and ability to collaborate effectively with cross-functional teams. Experience in creating and editing reels and pictures to enhance the retail experience.
Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹25,000.00 per month

Experience:

total work: 1 year (Required)
Work Location: In person