Job Description

Job Summary

We are seeking a results-driven

Social Media Ads Specialist

to plan, execute, optimize, and scale paid advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter). The ideal candidate is analytical, creative, and performance-focused, with a strong understanding of audience targeting, ad creatives, and conversion optimization.

Key Responsibilities

Plan, create, and manage paid ad campaigns across social media platforms Develop high-converting ad copies, creatives, and audience targeting strategies Monitor daily ad performance and optimize for CPA, ROAS, CTR, and conversions Conduct A/B testing on creatives, audiences, copy, and landing pages Analyze campaign data and prepare performance reports with insights Manage and optimize advertising budgets effectively Collaborate with design, content, and marketing teams Stay updated with platform algorithm changes and ad policies Track conversions using pixels, events, and analytics tools Scale profitable campaigns while maintaining efficiency

Required Skills & Qualifications

Proven experience running paid ads on Meta (Facebook & Instagram); other platforms are a plus Strong understanding of audience targeting, retargeting, and lookalike audiences Experience with ad creatives, funnels, and landing page optimization Proficiency in Meta Ads Manager, Google Analytics, and tracking tools Excellent analytical and problem-solving skills Ability to manage multiple campaigns simultaneously Strong communication and reporting skills

Preferred Qualifications

Experience with eCommerce, lead generation, or app installs Knowledge of TikTok Ads, LinkedIn Ads, and Snapchat Ads Basic understanding of CRO and marketing funnels Graphic/video editing knowledge is a plus Agency experience preferred

Key Performance Indicators (KPIs)

ROAS (Return on Ad Spend) CPA (Cost Per Acquisition) CTR (Click-Through Rate) Conversion Rate Lead Quality & Volume Budget Efficiency
Job Type: Full-time

Pay: ?30,000.00 - ?35,000.00 per month

Work Location: In person