Job Description

Key Responsibilities

Strategy & Planning

Develop and implement a comprehensive social media marketing strategy aligned with overall brand and business objectives. Identify target audiences and create platform-specific content plans (Instagram, Facebook, X/Twitter, LinkedIn, YouTube, TikTok, etc.). Plan and manage the social media calendar, campaigns, and promotions.

Content Creation & Management

Oversee content creation (copywriting, design briefs, video concepts) to ensure brand voice consistency and visual appeal. Collaborate with creative, design, and product teams for campaigns and launches. Manage scheduling, posting, and optimization of content across platforms.

Community Engagement

Monitor conversations, respond to comments and messages, and nurture online communities. Engage with influencers, partners, and brand advocates to amplify reach.

Analytics & Reporting

Track and analyze social media KPIs (reach, engagement, followers, conversion rates). Prepare monthly performance reports with insights and recommendations for improvement. Stay updated on social media trends, emerging platforms, and algorithm changes.

Advertising & Campaigns

Manage paid social campaigns from concept to execution (budgeting, targeting, A/B testing, reporting). Optimize ad performance to maximize ROI.

Collaboration

Work with PR, SEO, and email marketing teams to ensure integrated brand communication. Coordinate with customer service and sales teams for unified messaging.

Required Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, or a related field. 0 to 1 years of experience in social media management or digital marketing (depending on company size). Proven success in running multi-platform social campaigns. Strong understanding of analytics tools (Meta Business Suite, Google Analytics, Sprout Social, Hootsuite, etc.). Excellent communication, storytelling, and project management skills. Proficiency in content planning tools (Notion, Trello, or Asana).

Preferred Skills

Experience with influencer marketing or brand partnerships. Familiarity with performance marketing and paid media optimization. Creative eye for design and trends. Basic knowledge of SEO and email marketing. have to be good at photoshop trends.

What We Offer

Competitive salary and performance incentives. Opportunities for professional growth and creativity. Collaborative, fast-paced, and supportive work environment. Flexibility (hybrid/remote options).
Job Type: Permanent

Pay: ₹12,039.75 - ₹15,612.35 per month

Benefits:

Paid sick time Work from home
Work Location: Remote