Social Listening | 9 To 11 Years | Kolkata

Year Mumbai, Maharashtra, India

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Identify emerging conversation themes along with a shift in consumer sentiment.
Pull and interpret data from social listening tools, including brand mention, sentiment, conversation drivers, consumer behavior, top influencers, Key opinion leaders, etc.
Share weekly/monthly learnings with brand teams brand health reports.
Identify and share emerging trends moment marketing opportunities for brands with content and brand team.
Explore and share new ideas and approaches for brand campaigns basis emerging social media trends.
Create learnings of category understanding by exploring category-specific nuances.
Identify emerging trends that the brand can leverage for new product development, packaging, and marketing communication which can help in contextual/long-term marketing plans.
Present learnings to marketing teams, brand teams, digital media teams and product development teams.
Promote Social Intelligence practice within the organization; build on the culture of Digital first.

Primary Skills

Continuously monitor brand, competition, and category conversations and share insights with key stakeholders.
Set up of query parameters for topics on social listening platforms.

Secondary Skills

Relationship management with existing social listening agencies and lead relationship with various vendors and partners, guaranteeing optimal service delivery and its enhancements.
Continuously evaluate social listening solutions to complement and strengthen the existing capability.

Ref: 1649599

Posted on: Apr 15, 2023

Experience level: Experienced

Contract Type: Permanent

Location:

Mumbai, MH, IN

Department: Services

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