Job Description

About MostEdge

MostEdge builds technology that powers smarter stores, protects every transaction, and transforms everyday retail into connected commerce. Our solutions include pricing intelligence, invoice management, loyalty enablement, and full-store surveillance--each designed to empower retailers with real-time control and zero complexity.

At our core, we believe in building:

Trusted, profitable, and lasting experiences

Commerce that's transparent, data-rich, and secure

Retail environments that protect every penny and power every possibility

About WatchGuard by MostEdge

WatchGuard is MostEdge's advanced transaction and location surveillance platform, deployed across high-traffic retail locations in the U.S. WatchGuard monitors thousands of transactions and security events daily--detecting theft, fraud, policy violations, and safety risks through a blend of AI and human review.

To expand its impact, we're now launching a public-facing content and data intelligence initiative to inform communities, protect retailers, and raise awareness about rising retail crime.

Role Summary

We are seeking an experienced, entrepreneurial, and highly strategic

Social Intelligence & Content Lead

to launch and grow WatchGuard's external media presence.

This role will lead the development of a multi-channel content strategy using curated surveillance video (with appropriate legal and privacy review) to educate the public, inform store owners, and help deter criminal activity. The ideal candidate is a hands-on content creator and channel strategist who has built large audiences using real-world video and social storytelling--preferably in law enforcement, security, news, or public interest domains.

You will be responsible for growing our YouTube, TikTok, and Instagram presence from the ground up, driving subscriber growth, video views, and brand authority.

Key Responsibilities

Launch and grow MostEdge WatchGuard's video content presence across YouTube, TikTok, Instagram, and emerging platforms Produce, edit, and publish compelling short- and long-form content using curated surveillance footage from retail theft, safety events, and fraud scenarios Develop and maintain an editorial calendar aligned with compliance, safety, and social guidelines Partner with surveillance, legal, and operations teams to curate ethical, legally cleared content Build automated and manual alert programs that transform WatchGuard surveillance data into educational, widely viewed content Lead analytics tracking, SEO optimization, metadata tagging, and title/thumbnails for engagement Collaborate with product and marketing teams to cross-link content with MostEdge solutions and campaigns

Required Qualifications

5+ years of experience creating and scaling content for digital platforms (YouTube, TikTok, Reels) Proven track record of growing video-first brands to millions of monthly views and high engagement Deep understanding of video editing, content compliance, metadata optimization, and viewer psychology Familiarity with topics related to surveillance, public safety, retail security, or consumer protection preferred Experience managing audience development, content calendars, and performance dashboards Strong editorial judgment and storytelling instinct; capable of balancing engagement with integrity Exceptional attention to detail and operational discipline--able to manage daily content cycles

Success Metrics (First 12 Months)

Launch official WatchGuard video channels and grow to:

10M+ cumulative views

1M+ followers

10K+ opt-in alerts/subscribers

Publish 100+ curated videos within first 12 months Develop a weekly alert newsletter or digest with >2,000 retailer subscribers Initiate 2-3 partnerships with law enforcement or public safety platforms to share content/data Establish WatchGuard as the leading video brand in real-time retail crime awareness
Job Type: Full-time

Pay: ?389,725.53 - ?1,000,314.02 per year

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Schedule:

Monday to Friday Night shift US shift
Supplemental Pay:

Performance bonus Yearly bonus
Work Location: In person

Expected Start Date: 30/06/2025