to lead our brand's online presence across digital platforms. The ideal candidate is hands-on with social media strategy, content creation, and campaign management -- and has a strong eye for design and storytelling.
You will be responsible for developing engaging digital content, managing brand communications, and ensuring consistency across all social media and digital touchpoints.
Key Responsibilities:
Social Media Management
Develop, implement, and manage social media strategy across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
Plan and schedule posts, stories, and campaigns aligned with brand calendar and marketing objectives.
Engage with audiences, respond to queries, and monitor community sentiment.
Track performance metrics and prepare monthly insights & analytics reports.
Content Creation & Design
Ideate and create visually appealing social media posts, reels, and digital assets (static and video).
Design creatives for campaigns, emailers, event promotions, and digital ads using Canva / Photoshop / Illustrator / Premier Pro / CapCut (as applicable).
Work with photography and video teams for shoots; assist in editing and finalizing visual content.
Maintain brand aesthetics and consistency in all visual communication.
Digital Marketing & Campaigns
Support paid media campaigns (Meta, Google Ads, etc.) -- from planning to tracking ROI.
Coordinate influencer collaborations and partnerships.
Manage website and e-commerce updates (product uploads, banners, and content refresh).
Stay updated on digital trends, competitors, and emerging social tools or formats.
Skills & Qualifications:
Bachelor's degree in Marketing, Communications, Design, or a related field.
2-4 years of experience in social media and digital marketing (fashion/retail/lifestyle preferred).
Strong knowledge of Meta Ads Manager, Google Ads, and social analytics.
Proficiency in
design and editing tools
: Canva, Photoshop, Illustrator, Premier Pro, or equivalent.
Excellent communication skills, attention to detail, and creativity.
Ability to multitask and manage timelines independently.
Personal Attributes:
Creative thinker with a strong aesthetic sense.
Passion for social media, storytelling, and visual trends.
Proactive, organized, and result-driven.
Comfortable in a fast-paced, dynamic work environment.
Job Type: Full-time
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
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