Job Description

About Us:

DIGITAP.AI is an Enterprise SaaS company providing high tech advanced AI / ML, Alternate Data Solutions to new age internet driven businesses for reliable, fast and 100% compliant Customer Onboarding, Alternate Data Solutions for Automated Risk Management and other Value Added Services. Our proprietary Machine Learning Algorithms and Modules provide one of the best success rates in the market. We working with the top digital lenders of India & the team brings together deep and vibrant experience in Fintech Product & Risk Management, Fraud Detection and Risk Analytics.
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Location

: Bengaluru/Remote

Experience

: 3-6 years

Role Type

: Full-time
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About the Role

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We are looking for a Social & Content Marketing Manager to lead Digitap's content engine across LinkedIn, website, blog, newsletters, and PR articles. This is a

hands-on content creation role

for someone who can write exceptionally well, understand BFSI/SaaS narratives, and build a consistent voice for Digitap.
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Key Responsibilities

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Content Writing & Strategy

Write

blog articles, landing page copy, long-form content, newsletters, PR articles, and product explainers

.



Develop storytelling-driven content for BFSI audiences (risk, credit, product, compliance, underwriting).



Maintain consistency of tone, brand voice, and messaging across channels.

Social Media Management

Own the entire

organic social media calendar

, especially LinkedIn.



Plan and execute campaigns, brand narratives, thought-leadership content, and product updates.

Work with leadership and product teams to convert insights into content.

Campaign Planning

Plan organic campaigns around

product launches, webinars, customer success stories, industry updates

, and events.



Create content for carousels, posts, short videos, and infographics.

Cross-Functional Collaboration

Work closely with sales, product, design, and events teams to ensure marketing continuity.



Support event marketing with posts, recaps, speaker announcements, and content derived from events.

SEO & Distribution

Write SEO-friendly blogs and coordinate with search/content teams for distribution.



Optimise content for reach, engagement, and lead generation.

Requirements

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3-6 years of experience in

content marketing, copywriting, or social media

for a B2B brand (preferably SaaS/BFSI).



Strong writing ability both

short-form and long-form

.

Understanding of BFSI, fintech, or API-based SaaS (strong plus).

Ability to translate complex technical concepts into simple and engaging content.

Comfortable working on multiple content formats and deadlines.

Familiarity with LinkedIn, SEO basics, analytics, and organic distribution strategies.

Who Will Succeed in This Role

---------------------------------


A writer at heart, marketer by mindset.



Someone who can take ownership of content end-to-end.

Someone who can think strategically but execute quickly.