Job Description

Wishes and Blessings, a Noida based NGO is seeking a

creative and tech-savvy Social and Digital Media Specialist

to manage our online presence, drive engagement, and run paid campaigns on platforms like

Google Ads, Meta (Facebook & Instagram Ads), and other digital channels

.

Key Responsibilities

Digital Strategy & Execution

Develop and implement social and digital media strategies aligned with organizational goals. Plan content calendars for Instagram, Facebook, LinkedIn and emerging platforms. Collaborate with Communications, Fundraising, and Programme teams for integrated campaigns.

Content Creation & Management

Create engaging multimedia content--graphics, videos, reels, stories, infographics, and posts. Write compelling copy for campaigns, newsletters, blogs, and social media posts. Manage and update website content, blogs, and newsletters as needed.

Paid Media & Advertising

Plan, set up, and manage

Google Ads campaigns

(Search, Display, YouTube) to drive traffic, donations, and awareness. Create and manage

Meta Ads campaigns

(Facebook, Instagram, Reels) targeting donor engagement and campaign goals. Monitor ad performance, optimize campaigns, and manage budgets effectively.

Community Engagement & Growth

Monitor and respond to messages, comments, and mentions across all platforms. Build online communities and engagement with followers, influencers, and partner organizations. Run campaigns to increase reach, followers, and engagement.

Analytics & Reporting

Track and analyze performance of organic and paid campaigns using analytics tools. Prepare monthly insights and recommendations to optimize campaigns and ROI. Identify trends, opportunities, and platforms to maximize engagement and visibility.

Campaigns & Collaborations

Plan and execute digital campaigns for fundraising, awareness, and events. Explore influencer collaborations, paid campaigns, and partnerships to amplify reach. Support live coverage of events and programs.
Qualifications & Skills

Education:

Bachelor's or Master's in Digital Marketing, Mass Communication, Journalism, or related field.

Experience:

1-2 years in digital media, social media management, paid advertising (Google Ads, Meta Ads), or content creation (NGO experience preferred).

Skills:

Strong storytelling, copywriting, and visual communication. Proficiency in

Meta Ads Manager, Google Ads, analytics tools, SEO, and social media platforms

. Knowledge of paid campaign strategy, audience targeting, and optimization. Proficiency in content creation tools (Canva, Adobe Suite, video editing tools).

Personal Attributes:

Creative, proactive, and detail-oriented. Passion for social causes and empathy-driven communication. Ability to work independently and collaborate with a team.
Salary 25-40K depending upon experience and knowledge.

Pls note Agencies are NOT eligible to apply.

Job Type: Full-time

PLEASE READ THE REQUIREMENTS AND SALARY BRACKET BEFORE APPLYING

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person