Job Description

We are seeking a results-oriented

LinkedIn, Social Media & AI-Driven Search Marketing Specialist

to manage and grow our presence across LinkedIn and other social platforms while supporting visibility across search engines and AI-driven discovery platforms.

This role combines

social media marketing, basic SEO, Answer Engine Optimisation (AEO), and AI-driven search understanding

to ensure our brand and content are discoverable where modern users search--across Google, AI search experiences, and social platforms. The ideal candidate understands that social, search, and AI visibility now work together to drive high-quality leads and brand authority.

Key ResponsibilitiesLinkedIn & Social Media Marketing

Develop and execute

LinkedIn-first social media strategies

aligned with brand awareness and lead generation goals

Manage company pages and (where required) leadership personal brand profiles

Create, schedule, and optimise content across

LinkedIn, Facebook, Instagram, X (Twitter), and YouTube

Run and optimise

LinkedIn Ads and paid social campaigns

Engage with followers, comments, and messages to build credibility and trust

Track and optimise performance metrics including reach, engagement, CTR, and leads

SEO, AEO & AI-Driven Search Support

Apply

basic SEO best practices

to social and website content (keyword intent, metadata alignment, internal linking awareness)

Support

Answer Engine Optimisation (AEO)

by structuring content to answer user questions clearly and concisely

Assist in optimising content for

AI-driven search and discovery platforms

(e.g. Google AI results, generative search experiences, and large language model visibility)

Collaborate with SEO teams to ensure social content reinforces search visibility and topical authority

Understand search intent and user behaviour across traditional and AI-assisted search journeys

Content & Campaign Management

Plan and manage a

monthly content calendar

aligned with social, SEO, and AI-search goals

Write clear, engaging, and search-aware copy for posts, captions, and campaigns

Coordinate with design, SEO, and performance marketing teams

Support thought leadership, brand storytelling, and campaign launches

Analytics & Reporting

Monitor performance using LinkedIn Analytics, Meta tools, and SEO insights

Prepare

monthly reports

highlighting social, search, and content performance

Identify trends and optimisation opportunities across social engagement and search visibility

Required Skills & Qualifications

Proven experience in

LinkedIn and social media marketing

Working knowledge of

basic SEO principles

(search intent, keywords, on-page fundamentals)

Understanding of

AEO (Answer Engine Optimisation)

and content structuring for featured snippets and AI responses

Awareness of

AI-driven search and generative search trends

Experience with

LinkedIn Ads Manager

and/or Meta Ads

Strong copywriting and communication skills

Analytical mindset with the ability to interpret performance data

Familiarity with SEO tools (Google Search Console, Ahrefs, SEMrush, etc.)

Understanding of how content performs across

search engines, AI assistants, and social platforms

Basic design or content creation skills (Canva, Figma)

Job Type: Full-time

Work Location: Remote