Job Description

Employment Type: Full-timeAbout the RoleWe are looking for a proactive, dynamic, and highly organized Marketing Manager who can take ownership of the entire marketing function-from offline branding and event management to digital marketing and international business strategies. This role requires a professional who understands how trust is built in the market, how leads are generated and nurtured, and how marketing activities contribute to business growth from end to end.The ideal candidate will be someone who can connect operational activities (like audits, certifications, client achievements, expansions, etc.) to effective marketing outputs-strengthening our brand pesence and enhancing client engagement across all channels.Key Responsibilities1. Offline Marketing & Branding- Plan, manage, and execute offline marketing initiatives including events, seminars, client meetups, and hosting engagements.- Strengthen relationships with associates, channel partners, and key industry stakeholders.- Represent the organization professionally in national and international forums.2. Client & Associate Relationship Management- Serve as a communication bridge between the company, associates, and clients.- Ensure smooth coordination for day-to-day activities such as certification handover, audits, major project achievements, and contract closures.- Support the operations team by ensuring matured leads are transitioned at the right time for efficient delivery and improved client satisfaction.- Build trust and long-term relationships through proactive engagement and timely follow-ups.3. Lead Generation & Market Trust Development- Monitor lead sources, track the maturity of leads, and ensure proper nurturing and conversion strategies are followed.- Identify opportunities for new business development and maintain a strong pipeline.- Ensure that all marketing actions align with brand credibility and long-term growth.4. Digital Marketing (Non-PPC)- Oversee social media optimization (SMO) and ensure consistent, engaging, and brand-aligned presence across platforms.- Manage and guide the SEO team with strong foundational knowledge of technical SEO, keyword strategies, and analytics.- Analyze digital performance metrics and implement improvement strategies.- Identify innovative digital channels and content opportunities to maximize reach and visibility.5. Content Strategy & Management- Analyze, conceptualize, and generate relevant content for various platforms (social media, website, articles, campaigns, etc.).- Convert technical/operational updates-such as audits, achievements, new expansions-into compelling marketing stories.- Ensure consistent messaging and brand tone across all communication channels.6. International Business Marketing- Understand and implement strategies suited for international business development and global market positioning.- Connect with international associates and clients to strengthen global partnerships.- Support expansion into new markets through research-driven marketing initiatives.Key Skills & Qualifications- Proven experience in offline and online marketing, including events, branding, SEO, and content management.- Strong understanding of lead generation, lead nurturing, and the client maturity cycle.- Excellent communication skills, especially fluent English with clear pronunciation and a professional tone.- Ability to interpret operational activities into impactful marketing initiatives.- Strong relationship-building skills with clients, associates, and internal teams.- Good analytical mindset with the ability to monitor marketing KPIs and optimize performance.- Experience in international business marketing is highly desirable.- Creative thinker with the ability to generate high-quality content and identify new marketing opportunities.- Highly proactive, organized, and capable of taking ownership of complete marketing responsibilities.AI Tools & Modern Marketing TechnologiesThe ideal candidate should be highly proficient in using artificial intelligence (AI)-based marketing tools to enhance productivity, automate tasks, and generate insights. This includes the ability to:- Use AI tools for content creation, content analysis, keyword research, and idea generation.- Work with AI-driven platforms for SEO enhancement, on-page/off-page optimization, and analytics interpretation.- Utilize AI-based CRM, lead scoring, and lead nurturing tools to improve lead maturity and conversion efficiency.- Automate repetitive marketing tasks using AI workflows.- Stay updated with evolving digital tools and apply them strategically to improve brand communication, lead generation, and market positioning.The candidate must be tech-savvy, adaptable, and comfortable integrating AI-driven solutions into day-to-day marketing operations to increase efficiency and maintain competitive advantage.Why Join Us?- Opportunity to lead and build an entire marketing ecosystem from end to end.- Work closely with senior leadership and contribute directly to the brand's growth and expansion.- Exposure to both domestic and international marketing strategies.- A dynamic environment where innovation and initiative are highly valued. (ref:updazz.com)

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